Joshua “Yossi” Hatton of the Jewish Single Malt Whisky Society blog has decided to start a new series of interviews to help demystify some of the many aspects of the whisk(e)y industry.  Who makes it, how they do it, how they got into it, how to they sell, promote it, market it, etc…

While this series is called “A Day in the Life” (the title was inspired by the Beatles, in case you didn’t spot it), it will focus on more than a day in the life of a Cooper, Sales Person, Ambassador, Master Distiller, Independent reviewer/critic, etc…  Yossi will try to get a little personal (without making said person blush).

Being that Serge Valentin just interviewed Yossi on whiskyfun.com (http://www.whiskyfun.com/#090310), he figured turnabout was fair play and asked that Serge be his first interviewee.  As luck would have it, Serge agreed.

Serge’s Whisky Fun site has helped, and continues to help so many people along this strange and wonderful journey through the world of whisky.  As Yossi said “Serge’s website, as it currently exists, has been up and running since 2002 and he posts whisky reviews nearly every single day.  Quite amazing really.”

Readers, read on:

http://jewishsinglemaltwhiskysociety.com/?p=271