WILLIAM GRANT & SONS UK APPOINTS ALWYNNE GWILT

AS THE BALVENIE UK AMBASSADOR

11th January 2017: Independent family distillers, William Grant & Sons UK has today confirmed that whisky specialist, Alwynne Gwilt will take on the role of UK ambassador for The Balvenie Single Malt Scotch whisky, as of January 2017.

Joining William Grant & Sons UK in January 2016 as Whisky Specialist for the Ancient Reserves portfolio, Alwynne’s new role as The Balvenie UK ambassador will see her focus on generating brand advocacy and bridging communication between the brand and whisky drinkers, bars & restaurants, retailers, distributors and press.

Jonathan Cornthwaite, Head of Whisky at William Grant & Sons UK said: “Alwynne has a deep passion for whisky and the way it is made, which is why she is the perfect person to take on the UK ambassador role for The Balvenie, the most handcrafted single malt. With her wealth of unique experience, Alwynne will play a crucial role as the face of one of William Grant & Sons UK’s core brands. Alwynne will lead from the front to develop key relationships and initiatives to further enhance The Balvenie’s excellent reputation with whisky novices, enthusiasts and connoisseurs alike, as well as with on-trade partners.”

Alwynne Gwilt said: “Many years ago, when I was just beginning my journey in whisky, The Balvenie distillery was one of the very first ones I visited. And because all of the processes are done on-site, it was the first time I really, truly ‘got’ whisky, the first time I understood its underlying heartbeat. I was utterly hooked! As such, I’m thrilled to be coming back to these early roots, to be able to speak about and share my love of this beautifully hand-crafted product with whisky lovers far and wide.”

Alwynne will take over from James Buntin who held the role since 2014.

Notes:

About Alwynne Gwilt

Alwynne comes with significant industry experience and is the founder and editor of whisky-focused website, Miss Whisky, named ‘Website to Watch’ in the Malt Whisky Yearbook 2016. Throughout her career Alwynne has written for numerous publications on whisky, been involved with consulting and training in the whisky sector, and run events in the UK and overseas, all of which earned her a place within the ‘Top 10 Women in Whisky’ as judged by The Drinks Business in 2014, and the title of ‘International Whisky Ambassador of the Year’ at the Spirit of Speyside Festival in 2013.

About The Balvenie:

 The Balvenie is a unique range of single malts created by David Stewart, The Balvenie Malt Master, who celebrates his 54th year at the distillery in 2016. Each has a very individual taste, but each is rich, luxuriously smooth and underpinned by the distinctively honeyed character of The Balvenie.

 The Balvenie is dedicated to the five rare crafts that are used to create The Balvenie’s distinctive taste. It is the only distillery that still grows its own barley, uses traditional floor maltings and keeps both coppersmiths and coopers on site – making The Balvenie the most handcrafted of malts.

 The Balvenie Single Malt Scotch Whisky is produced by William Grant & Sons Ltd, an award-winning independent family-owned distiller founded by William Grant in 1886 and today run by his direct descendants.

About William Grant & Sons

William Grant & Sons Holdings Ltd is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Tullamore D.E.W. ® Irish Whiskey and Drambuie®.

Click on www.williamgrant.com for more information on the Company and its brands