BUSHMILLS® IRISH WHISKEY INTRODUCES PORT CASK RESERVE – A RARE AND UNIQUE CASK-MATURED VARIANT, AVAILABLE EXCLUSIVELY IN DUTY FREE

THE SECOND EDITION IN THE LIMITED RELEASE BUSHMILLS STEAMSHIP COLLECTION

Bushmills, Co. Antrim, 26 September 2016: Today, Bushmills® Irish Whiskey announced the launch of PORT CASK RESERVE – the second and latest edition in the Bushmills Steamship Collection – a rare and unique range of cask-matured Bushmills Irish Whiskeys inspired by the extraordinary voyages of the SS Bushmills steamship.

As a duty free exclusive, this new variant follows last year’s successful launch of Bushmills SHERRY CASK RESERVE, marking the 125th anniversary of the maiden voyage of the SS Bushmills.

In 1890, the SS Bushmills delivered Bushmills Irish Whiskey to new corners of the world and with it established knowledge and relationships from some of the world’s finest wine and spirit producers. With over 400 years of whiskey-making heritage and as experts in wood selection, it is these relationships that have served the Old Bushmills Distillery to this day, helping Bushmills master distillers explore the potential of maturing whiskey in exclusive and rare casks.

Helen Mulholland, Master Blender of Bushmills Irish Whiskey, said; “We pride ourselves on understanding the different nuances that different barrels impart on our whiskey. Up to 80% of the character of whiskey comes from the cask, so I make it my mission to travel to Portugal to meet with the craftsmen and estate owners from Douro Valley.

“As a region whose stony soil yields only low quantities of grapes which are of outstanding quality and perfect for making port, it is here where I personally select the best casks for PORT CASK RESERVE. After a seasoning period of at least three years they are emptied and shipped back to Bushmills to be filled with our whiskey – letting the residual flavours from the charred wood work their magic. The result is our trademark rich, complex and smooth triple-distilled single malt whiskey with subtle elegant notes of damson, black coffee and almonds.

“Bushmills PORT CASK RESERVE has a truly unique story to tell and we are thrilled to offer duty free shoppers a glimpse into the world of flavour exploration and experimentation from Ireland’s oldest distillery.”

Presented in a hand-crafted box featuring a 70cl bottle, Bushmills PORT CASK RESERVE has been fully matured in ruby port pipes which impart luscious and complex flavours of the port wine into this unique whiskey.

Priced at RSP £99 for 70cl, travellers can pick up a bottle of Bushmills PORT CASK RESERVE, alongside the SHERRY CASK RESERVE edition at selected global travel retail outlets, from November 2016.

Notes

• PORT CASK RESERVE is available in 70cl
• PORT CASK RESERVE has an RRP of GBP£99
• PORT CASK RESERVE has an ABV of 40%

Visit Bushmills® Irish Whiskey at Bay 16, Bay Village, on the Jose Cuervo Global Travel Retail stand at TFWA from 2 to 6 October, 2016 in Cannes.

MEDIA CONTACT

For more information please contact Smarts Communicate bushmills@smartscommunicate.com Claire Towe claire.towe@smartscommunicate.com

02890395552

About Bushmills® Irish Whiskey

Bushmills® Irish Whiskey is crafted in small batches at the Old Bushmills Distillery in the village of Bushmills, Country Antrim, Northern Ireland. It is Ireland’s oldest working distillery – making triple distilled malt whiskey and producing both blended and single malt whiskey of the same name. This is at the heart of all Bushmills® Irish Whiskeys and creates a unique combination of smoothness and richness.