ROYAL SALUTE 32 YEAR OLD UNION OF THE CROWNS UNVEILED

– New permanent expression launched to celebrate the modern British Monarchy –

Royal Salute, the exceptionally crafted and aged Scotch whisky, has unveiled Royal Salute 32 Year Old Union of the Crowns, a new exquisite blend that unites precious single malt and grain whiskies aged for a minimum of 32 years. Celebrating the creation of the modern British Monarchy, which is the source of the brand’s inspiration and values, the expression will appeal to aficionados looking for a rare whisky experience and will be available exclusively through global travel retail.

Royal Salute 32 Year Old Union of the Crowns pays tribute to the events of 1603, when King James VI fused three mighty kingdoms to create the modern British Monarchy. Reflecting the significance of this historical event, the rare single malts in Royal Salute 32 Year Old Union of the Crowns also show the power of unity, combining precious whiskies to create an incredible experience that can boast to be greater than the sum of its parts.

Exceptional whiskies aged for over 32 years have been hand-selected from some of the best distilleries in Scotland, such as: Longmorn with its creamy texture; the characteristically fruity Glen Keith; the sweetness of Tormore and the richness of Braeval as well as long-since closed distilleries – Lochside and Caperdonich. With all of these elements combined the final expression offers a rich and fruity nose with flavours of soft caramel toffee, dark chocolate and orange with a touch of ginger cake.

Reflecting the rare liquid within, Royal Salute 32 Year Old Union of the Crowns is presented in an elegant porcelain flagon, made from the purest clay, water and tempered fire. The flagon, which takes ten days to make at the hands of highly skilled craftsmen, is embossed with a distinguished hand-hammered silver plaque, while a black stone set on a silver crown tops the bottle. Each bottle is unique, with the glaze giving every flagon an individual patina, the result of a secret firing process. The story of the Union of the Crowns is brought elegantly to life through the flagon’s long neck, which is decorated with a rose, a thistle and a shamrock.

Peter Moore, Prestige Brand Director at Chivas Brothers, commented: “We are very pleased to present Royal Salute 32 Year Old Union of the Crowns, a truly precious blend of aged whiskies. This unique Scotch unites the timeless tradition of our skills and history with a contemporary understanding of the whisky experience preferred by today’s discerning spirits drinkers. The British Monarchy has been at the heart of the brand since its foundation in 1953 and, as a true representation of the exquisite craft of the Royal Salute blending team, we expect this new expression to become a sought-after collector’s item for international travellers.”

Royal Salute 32 Year Old Union of the Crowns will be available in global travel retail from September 2016 at an RRP of 380 USD or local equivalent.

 NOTES

Tasting notes:

• Nose: Rich and fruity with notes of  peaches in sweet syrup, soft caramel toffee, cinnamon  and a hint of luxurious dark chocolate.
• Taste: Full and exquisitely smooth, sweet orange flavours balanced with soft ripe pear and a hint of liquorice and ginger cake.
• Finish: Long, sweet and smooth.

About Royal Salute

Royal Salute is a careful blend of matured malt and grain whiskies – with its youngest whisky matured for a minimum of 21 years. Created to mark the coronation of Queen Elizabeth II, which was honoured with a traditional 21 gun salute, Royal Salute is steeped in tradition, while still firmly engaged in the modern world by constantly pushing the art of blending into new, creative and ambitious forms. Royal Salute is deeply involved in polo – the world’s oldest surviving team sport and a game that’s expanding in the modern era. The brand sponsors more than 15 international tournaments from the UK and the USA through Argentina and China to Korea.

www.royalsalute.com

About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s n°2 in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the single malt whisky that set the standard; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch. www.chivasbrothers.com

About Pernod Ricard

Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 8,682 million in FY16. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.

Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index. www.pernod-ricard.com