Chivas Masters 2016 – Shanghai skyline

CHIVAS MASTERS STARTS SEARCH FOR TOP BARTENDING TALENTS THIS YEAR SUCCESS TASTES BETTER SHARED

THIS YEAR SUCCESS TASTES BETTER SHARED

Chivas Regal, the world’s first luxury whisky, has commenced the search for the 2016 Global Chivas Master, where competitors this year will be judged not only on their bartending abilities but also on their demonstration of Chivas’ values of brotherhood and generosity. This month sees national heats start around the world, which will for the first time culminate with the grand final in Shanghai in July 2016, celebrating success through teamwork, collaboration and mentorship.

The national stages will challenge entrants to recreate Chivas Regal’s journey across the globe. Taking inspiration from the classic cocktails of New York to the booming bars of Shanghai, via their local cocktail scene, entrants will be asked to create three drinks that enhance Chivas Regal’s smooth, generous style and epitomise its international appeal in order to reach the grand final.

The most talented competitor from each market will then be invited to spend five immersive days in Shanghai at the Chivas Masters Global Final, where they will undertake a number of key challenges following workshops from the industry’s best. Throughout five days of challenges and inspirational masterclasses, competitors will be judged on their bartending talent and ability to lead, mentor and inspire a team by a distinguished panel of industry experts.

Collaboration will be rewarded this year by granting a winning team at the Global Final a once in a lifetime trip to The Tales of the Cocktail 2016 in New Orleans to learn from some of the industry’s most renowned bartenders. A further prize will be awarded to the 2016 Global Chivas Master, who will earn a bespoke trip to one of the world’s most iconic bars in a city of their choice to create a signature Chivas cocktail as their lasting contribution to the global competition.

Max Warner, International Brand Ambassador for Chivas Regal comments: “Mentorship and collaboration are traits found at the heart of the bartending industry. We want to celebrate this spirit of camaraderie through the Chivas Masters 2016 competition by encouraging entrants to celebrate success with their peers. We will be looking for competitors who are able to demonstrate a true spirit of leadership as well as excellent bartending talent.”

Bartenders with the ambition to become the next Chivas Master are encouraged to get in touch with their local market Pernod Ricard representative for details on how to enter.

About Chivas Regal
Launched in 1909, Chivas Regal is the world’s first luxury whisky and is considered to be a timeless classic, renowned for its benchmark quality and taste, style, substance and exclusivity. A truly global brand, Chivas Regal has been integral to the growth of the Scotch whisky category worldwide and today sells 4.5 million 9L cases annually in more than 150 countries across the globe. With generosity, entrepreneurship and integrity at the heart of Chivas Regal, the brand launched its successful Win the Right Way campaign in 2014, which aims to inspire a new generation whilst making a positive impact on the lives of others. The Chivas Regal range includes Chivas 12, Chivas 18, Chivas 25 and the Global Travel Retail exclusive, Chivas Brothers Blend. In October 2014, Chivas Regal announced the addition of a fifth permanent expression in the Chivas Regal family, Chivas Regal Extra, a new blend with a unique richness derived from selective maturation in rare ex-sherry casks. In 2015, the iconic brand welcomed the pinnacle of the range with the introduction of the new ultra-prestige blend, Chivas Regal The Icon.  www.chivas.com

About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s co-leader in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.1 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch. www.chivasspirit.com @ChivasNewsRoom

About Pernod Ricard
Pernod Ricard is the world’s co-leader in wines and spirits with consolidated Sales of € 8,558 million in 2014/15. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 80 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.  www.pernod-ricard.com