Famous For Making Ours Yours This Christmas at Selfridges

This Christmas, shoppers visiting Selfridges will have a unique opportunity to make their loved ones famous by gifting a personalised bottle of the UK’s favourite whisky, The Famous Grouse. This timeless keepsake is the perfect gift for your loved ones or for marking a special occasion you shared together.

Following the release of The Famous Grouse’s new look premium packaging the personalisation service will be available exclusively from 30 October in Selfridges, Birmingham; and from 7 November in Selfridges stores in Manchester and London. Shoppers who purchase a bottle of The Famous Grouse will receive a free personalised label, printed live in store and added to their bottle – instantly transforming it into a perfect memento.

Behind the label is also something special. The Famous Grouse is a blend of the finest scotch whiskies, expertly married and matured in seasoned oak casks for a rich, sweet, well-rounded whisky, and is a perfect ingredient for quality drinks at home.

For a winter warmer, shoppers can try creating The Famous Hot Toddy. Take 50ml of The Famous Grouse, one teaspoon of honey, a squeeze of lemon juice, a spiced tea bag such as apple and cinnamon and top with hot water. Please note each Hot Toddy contains 2 units of alcohol and the tea bag should be removed before drinking. The Famous Grouse will be sold in Selfridges for £27.99 for 70cl bottle and the label is free of charge.

Notes

The Famous Grouse (http://www.thefamousgrouse.com/)

• The Famous Grouse is the no. 1 whisky in UK and no. 4* standard blended whisky worldwide (*IWSR data 2014).
• The Famous Grouse has been the best-selling whisky in the home of Scotch whisky, Scotland since 1980
• The Famous Grouse is exported to over 100 countries.
• Created in 1896 by founder Matthew Gloag, it was originally called The Grouse Brand.
• The brand became so popular that on August 12^th 1905 it was renamed The Famous Grouse.

The Famous Grouse Experience is located at Scotland’s oldest working distillery – Glenturret. Originally established as a single malt distillery in 1775, today The Famous Grouse Experience is the most visited distillery in Scotland.(www.thefamousgrouse.com/experience