CHIVAS UNVEILS NEW ‘ART OF HOSTING’ LIMITED EDITION PACK

  Chivas Art of Hosting pack shot on gold background

Chivas Regal, the world’s first luxury Scotch whisky, has partnered with Apolis, the socially motivated lifestyle brand, for the latest instalment of Chivas Art of Hosting. The new limited edition pack will inspire today’s gentlemen to share the brand’s spirit of generosity and will be available globally from middle of October.

As part of the iconic Scotch’s ongoing dedication to social initiatives, Chivas Regal approached Apolis to design a new and bespoke set of glass tumblers to be included in the Art of Hosting gift pack. The companies worked to take the partnership further and have joined forces to create an inspiring new social initiative that will empower existing craft communities.

The collaboration provides surplus glass from the manufacture of the Art of Hosting tumblers to Studio Xaquixe – an artisan glass-blowing collective from Mexico – for upcycling into luxury glass items. The resulting handcrafted wares will then be made available to purchase on the newly created platform, the Apolis Global Citizen Exchange.

Richard Black, Chivas Regal Global Brand Director, comments: “Hosting is all about sharing, and the Chivas Art of Hosting tumbler pack is for socially conscious modern gentlemen who recognise the spirit of generosity in more ways than one. Chivas is delighted to have partnered with Apolis to help a community achieve a fairer and more sustainable future.”

The Chivas Art of Hosting pack contains two Apolis-designed tumblers and a bottle of Chivas 12 Year Old Scotch whisky. The retail price will vary depending on markets.

About Chivas Regal
Launched in 1909, Chivas Regal is the world’s first luxury whisky and is considered to be a timeless classic, renowned for style, substance and exclusivity. A truly global brand, Chivas Regal today sells 4.5 million 9L cases annually in more than 150 countries across the globe. Brotherhood, generosity, entrepreneurship and integrity are at the heart of Chivas Regal so in 2008, the brand launched its successful Live with Chivalry campaign, which has inspired Modern Gentlemen in more than 60 countries around the world to pursue success with integrity. The Chivas Regal range includes Chivas 12, Chivas 18, Chivas 25 and the Global Travel Retail exclusive, Chivas Brothers Blend. In October 2014, Chivas Regal announced the addition of a fifth permanent expression in the Chivas Regal family, Chivas Regal Extra, sitting within the super-premium range, positioned between Chivas 12 and Chivas 18.

About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s co-leader in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.1 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.
www.chivasbrothers.com
@ChivasNewsRoom

About Pernod Ricard
Pernod Ricard is the world’s co-leader in wines and spirits with consolidated Sales of € 8,558 million in 2014/15. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 80 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.
www.pernod-ricard.com