GINGER GROUSE UNVEILS REFRESHINGLY FAMOUS NEW LOOK

 Ginger Grouse has unveiled a refreshing new look reinforcing the brand’s unique heritage. The distinctive new packaging and name Famous Ginger Grouse celebrates the premium whisky ginger beer featuring The UK’s No.1 whisky The Famous Grouse.

Earlier this year, the brand invited Facebook fans to help choose the new design through an innovative research project. The new bottle features the iconic grouse bird in copper taking cues from The Famous Grouse but retaining its own identity.

Johna Penman, Marketing Controller, Ginger Grouse commented: “Famous Ginger Grouse is a unique product with whisky at its heart, making it different from other alcoholic ginger beers. We wanted to involve Ginger Grouse fans in choosing the new design and we are sure they will be pleased with it! The new look has created a much stronger link to the parent brand The Famous Grouse and showcases the versatility of blended whisky. This takes The Famous Grouse into refreshing social occasions, as Famous Ginger Grouse is the perfect accompaniment to summer BBQs and festivals.”

Currently available in select supermarkets; as well as independent retailers across the UK.  RRP £2.25. Consumers will also find Famous Ginger Grouse widely available in bars across the UK in the new pack. 

NOTES : 

Facebook.com/GingerGrouse 

Twitter.com/GingerGrouseUK 

About Famous Ginger Grouse:

• A premium  spirit based beer, featuring The Famous Grouse whisky and ginger beer, ABV 4.0%
• Distinct point of difference, with the alcohol content derived from spirit as opposed to made wine or fruit base.
• RRP £2.25 per 500ml bottle
• Available in 500ml bottles
• Currently available in over 4000 on-trade outlets and 7,000 off-trade outlets across the UK

About The Famous Grouse (www.thefamousgrouse.com)

• The Famous Grouse is the no. 1 whisky in the UK for both the on and off trade.
• The Famous Grouse has been the bestselling whisky in Scotland since 1980.
• The Famous Grouse is exported to over 100 countries.
• Created in 1896 by founder Matthew Gloag, it was originally called The Grouse Brand.
• The brand became so popular that on August 12^th 1905 it was renamed The Famous Grouse.
• The Famous Grouse Experience is located at Scotland’s oldest working distillery – Glenturret. Originally established as a single malt distillery in 1775, today The Famous Grouse Experience is the most visited distillery in Scotland.(www.thefamousgrouse.com/experience)

About Maxxium UK

• Maxxium is the distributor of The Famous Grouse and Famous Ginger Grouse in the UK.
• The Famous Grouse portfolio includes: The Famous Grouse, The Black Grouse, The Naked Grouse and Famous Ginger Grouse.
• Maxxium UK Ltd is part of the global sales and distribution alliance between Beam Suntory and Edrington Group.
• Its UK portfolio of premium brands includes: blended Scotch (The Famous Grouse, Teacher’s and Cutty Sark), malt whisky (Highland Park, Laphroaig, The Macallan, The Glenrothes and Ardmore), imported whiskey (Jim Beam, Maker’s Mark, Knob Creek, Canadian Club, Red Stag), cognac and brandy (Courvoisier and Fundador), sherry (Harveys), vodka (Stolichnaya), tequila (Sauza), rum (Brugal and Cruzan), liqueurs and specialities (Sourz, Bols liqueurs, Galliano, Vaccari, After Shock)