CHIVAS MASTERS FINALISTS ANNOUNCED
AHEAD OF GLOBAL FINAL IN JULY 2015 10th July 2015

Chivas Regal, the world’s first luxury whisky, has announced the twelve bartender finalists of the 2015 Chivas Masters cocktail competition, ahead of the global final in New York which commences 12 July.
In its second year, the Chivas Masters has challenged the best bartenders around the world to invent their own classic serve whilst demonstrating their knowledge of cocktail heritage, the art of presentation and their skills in making great drinks. Over two days of competition in New York, finalists will create drinks from the four greatest cocktail eras; the Classic Age (1880-1920), the Post War Boom (1945-1965), the Disco Years (1975-1990) and the modern Age of Revivalism.

Chivas Regal Global Brand Ambassador Max Warner commented: “It has been an amazing privilege to travel the world with the Chivas Masters programme on a quest to discover the best and most exciting bartending talent today. This year’s competitors have really impressed and I can’t wait for the judges to see our finalists’ challenged in New York to demonstrate their interpretations of what makes Chivas relevant in creating Classic drinks.”

The global 2015 Chivas Master will be chosen by an expert panel of industry judges and announced at Tales of the Cocktail in New Orleans on Thursday 16 July. A unique prize waits for the global 2015 Chivas Master, as they will have the opportunity to work in three iconic bars, in three iconic cities to create three iconic signature drinks. The Chivas Master will be taken on an extraordinary experience where they will see them work alongside some of the most influential bartenders around the world to collaborate on the creation of a series of signature drinks.

Notes

About Chivas Regal
A truly global brand, Chivas Regal today sells 4.6 million 9L cases annually in more than 150 countries across the globe. Brotherhood, generosity, entrepreneurship and integrity are at the heart of Chivas Regal so in 2008, the brand launched its successful Live with Chivalry campaign, which has inspired Modern Gentlemen in more than 60 countries around the world to pursue success with integrity.

The Chivas Regal range includes Chivas 12, Chivas 18, Chivas 25 and the Global Travel Retail exclusive, Chivas Brothers Blend. In October 2014, Chivas Regal announced the addition of a fifth permanent expression in the Chivas Regal family, Chivas Regal Extra, sitting within the super-premium range, positioned between Chivas 12 and Chivas 18.
www.chivas.com

About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater gin, The Glenlivet, Royal Salute, Aberlour, Plymouth gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.
www.chivasbrothers.com

About Pernod Ricard
Pernod Ricard is the world’s co-leader in wines and spirits with consolidated sales of €7,945 million in 2013/14. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin & Spirit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector and employs a workforce of approximately 18,000 people, operating through a decentralized organization with 6 ‘Brand Companies’ and 80 ‘Market Companies’ established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on the NYSE Euronext exchange (Ticker: RI; ISIN code: FR0000120693) and is a member of the CAC 40 index.
www.pernod-ricard.com