INTRODUCING CHIVAS REGAL THE ICON, A SYMBOL OF LUXURY FOR A NEW ERA

Chivas Regal, the world’s first luxury Scotch whisky, has unveiled the pinnacle of the Chivas Regal range – Chivas Regal The Icon, a new ultra prestige Scotch whisky. Created with a blend of some of the rarest and oldest whiskies available to Chivas Regal, a proportion from distilleries now lost forever, Chivas Regal The Icon will be available in Dubai Duty Free from May and globally from September at an RRP of $3,500 USD in Global Travel Retail.

Blending Chivas Regal’s heritage with the unparalleled expertise of Master Blender Colin Scott, Chivas Regal The Icon is a luxury Scotch with extraordinary depth and complexity. Crafted with over 20 of Scotland’s rarest whiskies, Chivas Regal The Icon includes single malts from Strathisla, the oldest continuously operating distillery in the Scottish Highlands, Longmorn and Glen Keith distilleries. Each year the Master Blender will produce a limited number of bottles of this luxurious Scotch whisky, making it a must have product for whisky adorers and collectors alike.

Presented in an elegant bottle, each decanter of Chivas Regal The Icon has been hand-blown by dedicated master craftsmen at Dartington Crystal before being hand-filled with the luxury liquid. The glass is etched with careful precision before being dressed with finely crafted metalwork, while the green colour pays tribute to the original Chivas Regal bottle from 1909.

Richard Black, Chivas Regal Global Brand Director, commented: “We are very proud to establish a new standard in precious Scotch whisky with Chivas Regal The Icon and we will continue to lead the way in crafting luxury Scotch that impresses Chivas fans and sophisticated whisky aficionados. Chivas Regal The Icon is Chivas Regal at its very best, the new pinnacle of the range.”

Master Blender for Chivas Regal, Colin Scott, added: “Chivas Regal The Icon is a truly exquisite blend. I feel very honoured to be the Master Blender to present this luxury Scotch which features rich notes of honey, vanilla and dark chocolate balanced by subtle hazelnut influences from the cask. Chivas Regal The Icon delivers a long and luxurious finish in the smooth Chivas signature style.”

Chivas Regal The Icon has a 40% ABV and is presented in 70cl bottles.

NOTES

About Chivas Regal
A truly global brand, Chivas Regal today sells 4.6 million 9L cases annually in more than 150 countries across the globe. Brotherhood, generosity, entrepreneurship and integrity are at the heart of Chivas Regal so in 2008, the brand launched its successful Live with Chivalry campaign, which has inspired Modern Gentlemen in more than 60 countries around the world to pursue success with integrity.

The Chivas Regal range includes Chivas 12, Chivas 18, Chivas 25 and the Global Travel Retail exclusive, Chivas Brothers Blend. In October 2014, Chivas Regal announced the addition of a fifth permanent expression in the Chivas Regal family, Chivas Regal Extra, sitting within the super-premium range, positioned between Chivas 12 and Chivas 18.  www.chivas.com

About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater gin, The Glenlivet, Royal Salute, Aberlour, Plymouth gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport. www.chivasbrothers.com

About Pernod Ricard
Pernod Ricard is the world’s co-leader in wines and spirits with consolidated sales of €7,945 million in 2013/14. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin & Spirit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector and employs a workforce of approximately 18,000 people, operating through a decentralized organization with 6 ‘Brand Companies’ and 80 ‘Market Companies’ established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on the NYSE Euronext exchange (Ticker: RI; ISIN code: FR0000120693) and is a member of the CAC 40 index. www.pernod-ricard.com