To celebrate the 105^th day of the year on the 15^th of April 2015, various international events were held as part of ‘Glenfarclas 105 day’ to promote Glenfarclas 105 cask strength whisky. Glenfarclas has become well known for this 60% A.B.V. whisky, it being the first distillery to commercially sell cask strength whisky.

The 105 promises real character, revealing a rich spiciness, combined with sherried fruit and dark toffee notes. Moreover this whisky has some interesting history behind it too. Its origins lie in a Grant family gathering in 1968 when George S. Grant, father of current chairman John Grant, bottled a cask at 105 degrees British Proof for Christmas. The whisky was presented to family and friends with its modest ‘105 proof’ label (now 60% in today’s A.B.V. measurement) and the evident appreciation of the dram meant that it was remembered long after the gathering – the 105 was born!

The 105^th day of the year was therefore the perfect way to make a toast to this great whisky. In the UK a ‘105 day’ online campaign with master of malt spirits retailer was launched. This included winning a signed bottle of Glenfarclas 105 for any purchase every 105 minutes throughout the day. As if that wasn’t enough of a giveaway, a twitter and facebook campaign followed offering an exceptional 3 Litre Glenfarclas 105 bottle to the winner with the best reasons & photos of ‘why you deserve the 105 the most’.

Meanwhile George Grant created a similar buzz on the other side of the world where a ‘105 day’ was being held in both Taiwan and China. The Glenfarclas 105 cask strength whisky was, of course, the main attraction, with not only discounted bottles available during the course of the Taiwanese celebration, but also 105 whisky cocktails, and chances to win 105 miniature bottles. The event had a wedding style banquet theme, complete with fire displays and entertainment. In China another 105 event was held at Ocho Cocktail Bar in Shanghai where attendees who bought a Glenfarclas 105 also received a free 105 seasoned cigar. This is the second time George Grant presented the 105 day in Asia and its popularity looks like its set to become an annual celebration for the years to come.

Glenfarclas Email: info@glenfarclas.co.uk Website: www.glenfarclas.co.uk Twitter: http://www.twitter.com/glenfarclas/ Tel: +44 (0) 1807 500257 Fax: +44 (0) 1807 500234 Address: Glenfarclas Distillery, Ballindalloch, Banffshire AB37 9BD, UK © Glenfarclas