THE GLENLIVET 12 YEAR OLD LAUNCHES NEW LIMITED EDITION GIFT PACKS FOR CHRISTMAS 10 DECEMBER 2014

The single malt that started it all partners with Master Typographer Alan Kitching to create bold and original design

The Glenlivet has today unveiled a new limited edition gift pack series, aimed to increase on-shelf appeal for its 12 Year Old expression during the pre-Christmas gifting season. Created in partnership with Master Typographer Alan Kitching, the bold new packaging highlights The Glenlivet’s dedication to crafted quality and brings to life the heritage of the definitive Speyside malt.

The gifting series, which features specially-commissioned letter press artwork by Kitching, an appointed royal designer, includes The Glenlivet 12 Year Old (70cl), as well as two value added packs: one with two branded glasses and a second with 5cl miniature bottles of the 15 Year Old French Oak Reserve and 18 Year Old expressions.

Each of the value added packs contains a booklet detailing The Glenlivet’s brand story and the partnership with Kitching, which was inspired by the shared tradition, craftsmanship and skill found in both the art of letter press printing and the creation of quality, single malt whisky.

The story of The Glenlivet, which started in 1824 when George Smith founded the first licensed distillery in the parish of Glenlivet, is explored on the packaging alongside references to its rich heritage. These include King George IV’s request for “Glenlivet” by name in 1822, together with other examples of how this renowned single malt set the standard of quality and craftsmanship that went on to define the Speyside style of whisky.

Nikki Burgess, Global Brand Director of The Glenlivet, comments: “The Glenlivet has worked with Alan Kitching to create a design for our flagship expression that is both bold and eye-catching; something that will stand out this Christmas while also highlighting some of the key moments in the brand’s inspiring history.

“Letterpress printing is a traditional technique which mirrors the time-honoured craftsmanship of The Glenlivet. We have then presented the prints in an eye-catching way on pack, resulting in a contemporary gift that we anticipate will appeal to whisky fans.”

The Glenlivet limited edition gift packs will be available from December 2014 in a number of markets including US, Canada, South Africa, Portugal and Belgium, priced as per The Glenlivet 12 Year Old.

NOTES 

About Alan Kitching
Alan Kitching is renowned for his creative approach to traditional printmaking techniques. Alan has shows in London and Barcelona, and has contributed to various exhibitions in Europe. He has conducted his workshops and given talks to industry, art schools and design conventions in the UK, Europe, Australia and South Africa.

About The Glenlivet
Created by George Smith in 1824, The Glenlivet is the original single malt Scotch whisky, renowned for its smooth and fruity flavour profile. Today, The Glenlivet is the No.2 single malt Scotch whisky in the world and the No.1 single malt Scotch whisky in the USA, the world’s largest malt whisky market. The Glenlivet is also the biggest contributor to the volume growth of the single malt category worldwide, adding more than any other single malt whisky brand over the last five years. As the single malt that started it all, The Glenlivet is committed to continuing its legacy for crafting single malt whiskies of outstanding quality and has led innovation within single malt in recent years. Standout initiatives include the release of The Glenlivet Alpha, a mystery single malt, and the creation of The Guardians of The Glenlivet, an online hub for fans to engage with the brand and each other. www.theglenlivet.com

@TheGlenlivet

About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.  www.chivasbrothers.com