BALLANTINE’S LAUNCHES
INNOVATIVE NEW DIGITAL CAMPAIGN
FOR WHISKY DRINKERS
See how the world is drinking whisky at Ballantineslive.com

Ballantine’s, the No.1 whisky in Europe, has launched ‘Ballantine’s Live’: a unique social experiment that explores how the world is drinking whisky through the data generated on social media platforms. The campaign seeks to engage with fans of Ballantine’s Finest, driving awareness and education of Ballantine’s 12 Year Old, and encouraging trial of the super-premium spirit.

Using the data generated by hashtags, images, filters, time of day and locations used by fans to share their whisky occasions online, Ballantine’s will be able to then define whether the posts are typical of either a Ballantine’s Finest or 12 Year Old occasion. This information will then be published on Ballantineslive.com, which will feature the most talked about Finest and 12 Year Old occasions on Twitter, the most ‘checked-in’ bars where people are enjoying their Ballantine’s via Foursquare, and the most popular filters used on Instagram for people sharing their Ballantine’s consumption moment.

Peter Moore, Ballantine’s Global Brand Director, comments: “We are excited to launch a new and innovative campaign that will educate Ballantine’s Finest drinkers about the qualities of our 12 Year Old expression in a way that is both interesting and engaging. Ballantineslive.com will explore how internet users are drinking whisky in real time, while inspiring young adults to embark on an explorative journey of our award-winning Ballantine’s range.”
2014 has marked a strong period of successful and innovative initiatives for Ballantine’s, which has seen the brand launch its ground-breaking online Ballantine’s Golf Club, partner with popular music channel Boiler Room, challenge entrepreneurial bartenders to present their own vision for a dream bar and generate global support for the creation of the world’s first whisky emoji.

Visit Ballantineslive.com to be part of Ballantine’s social experiment.

About Ballantine’s

Ballantine’s is the No.1 Scotch whisky in Europe and the No. 2 Scotch whisky in the world with the range selling over 70 million bottles a year worldwide. Ballantine’s has won more than 130 trophies and medals at international competitions in the past 10 years for its outstanding quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the exclusive 40 Year Old, is the most extensive in the world of Scotch and is maintained by Master Blender Sandy Hyslop, continuing the brand’s tradition of Master Blenders that dates back to 1827. In 2013, Ballantine’s continued its innovative approach by launching Ballantine’s Brasil, a spirit drink made from selectively cask steeping Scotch whisky with Brazilian lime peel. www.ballantines.com

@Ballantines

About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport. www.chivasbrothers.com