UNLOCKING THE MYSTERY OF WHISKY 

The Whisky Shop Unveils Luxury New Retail Website  

Premium drinks retailer The Whisky Shop has launched a luxury new retail website at www.whiskyshop.com, further raising the bar for whisky retailing across the globe. 

The new digital platform has transported The Whisky Shop’s bricks and mortar flagship store concept into the online world, offering a whisky journey of knowledge and discovery and creating an internet whisky buying experience that is luxurious, educational and accessible. 

Whiskyshop.com provides a curated user experience, featuring magazine style, high quality imagery and cinematic videography to create a premium online shopping proposition. 

Designed by The BIG Partnership, the luxe new look website benefits from superior functionality and navigation and presents information in an engaging and interactive format to demystify whisky, unlocking the mystery surrounding the spirit.  It is designed to appeal to whisky novices and connoisseurs, leading them on a whisky journey of discovery and celebrating the heritage and craftsmanship of the product.  

Whiskyshop.com showcases an unrivalled product collection of malts and blends from around the world and high quality brand communications and video content on special product releases which bring the products to life online, propelling whisky to a luxury status. 

A whisky knowledge bar, video tastings and access to Distillery Managers, and the brand’s award winning Whiskeria magazine at the touch of a button, are just some of the key features which position the site at the pinnacle of online drinks shopping destinations.  

Andrew Torrance, Managing Director of The Whisky Shop, said: “Our vision for the new whiskyshop.com was to take online whisky retailing to a new level through providing an unprecedented level of knowledge to consumers in an accessible way, replicating the experience offered in our physical retail stores and unlocking the mystery of whisky.   

“The visual and experiential quality of the website, including the brand-led videography and our whisky knowledge bar, have been designed with providing an interactive and engaging user experience at the forefront of mind.” 

The Whisky Shop recently won the ‘Best Specialist Drinks Retailer of the Year’ at the Harpers Awards 2014.   

The Whisky Shop is the UK’s largest whisky only specialist retailer with 22 stores nationwide and an online shop at http://www.whiskyshop.com/