SOUTH AFRICA’S WORLD’S BEST WHISKY AT DUTY FREE 

Travelers visiting duty-free this month (April) at Cape Town International Airport and OR Tambo International Airport in Johannesburg, will have the chance to discover the natural purity of the Cape Mountains. The promotion will run until the end month of April and will be managed by duty-free concessionaire, Big Five Duty Free. 

Inspired by the Cape Mountains and its natural beauty, Bain’s Cape Mountain Whisky is South Africa’s first single grain whisky and received the prestigious accolade as the World’s Best Grain Whisky at the 2013 World Whisky Awards, ahead of those from traditional whisky-producing countries such as Ireland, Scotland and the USA.  

Travelers will get to discover the unique sense of place where Bain’s Cape Mountain Whisky is crafted and sample its unique taste profile daily at OR Tambo with tastings in Cape Town conducted four days a week. 

Consumers who purchase a bottle of Bain’s Cape Mountain Whisky at both duty-free shops will receive a branded notebook and complimentary 50ml. At OR Tambo International Airport travelers will get the chance to win prizes with a unique, Cape Mountains-inspired interactive element. A waterfall symbolising the natural purity of the whisky with a Perspex maze placed inside the cascading water will see travelers placing a whisky coloured ball into the maze, watch it travel down the waterfall and if it lands into one of the Bain’s Cape Mountain whisky glasses at the bottom, claim their prize. 

According to global marketing manager, Eliska Botha, the promotional area at these two airports offers great visibility. 

“Since being awarded as the World’s Best Grain Whisky in 2013, Bain’s Cape Mountain whisky is one of the most talked about whiskies in the world. Through this promotion we now have the opportunity to introduce the whisky to travelers from across the globe, share this extraordinary whisky inspired by the Cape Mountains and its unique taste profile that has been captivating whisky connoisseurs from around the world.” 

Crafted at the James Sedgwick’s Distillery situated in one of South Africa’s most picturesque regions near the Bainskloof Pass, the whisky is inspired by the areas’ magnificent peaks, cool, sparkling streams, wooded valleys and an unmatched wealth of indigenous fynbos. Only the finest South African grain is used together with water that flows over 850 million year old sandstone and indigenous fynbos, setting Bain’s Cape Mountain Whisky apart from any other whisky produced in the world. The whisky is quite uniquely double-matured and matured for three years in casks previously used for Bourbon before revatted into a fresh set of casks for a further maturation period that results in its exceptionally smooth and unique taste.