MAKE MINE A DOUBLE! 

CONTAGIOUS SCOOPS TWO PRESTIGIOUS WHISKY AWARDS

Brand Agency Contagious has more than proved its creative prowess in the premium drinks market with wins in both the World Whiskies Design Awards 2014 and Whisky Magazine Icons of Whisky Scotland 2014.

Launched in 2012, the World Whiskies Design Awards are the annual awards which recognise excellence in bottle, label and pack design. Contagious’s work for Karuizawa 1960 scooped the Best Design award with judges commenting on a creative execution that was “…superbly crafted, tactile and full of layered intrigue…” and noting that “…with Japanese whisky making so much noise in the market, this is a great, beautifully crafted package that shouts quality.”

Karuizawa 1960 represents 41 bottles of the oldest and rarest Japanese whisky in the world. Contagious was tasked by the owner – Number One Drinks Company (onedrinks.com) – with packaging this unique spirit with a respect, authenticity and individuality to befit its remarkable character and quality. From handcrafted presentation cases (modelled on Japanese puzzle boxes) to the exquisite handmade washi paper with deckle edging for the labels; and from unique fine art calligraphy to hot metal branding, each bottle is brought brilliantly to life through layers of Eastern and Western artistry, and adorned with its own netsuke, sourced and selected from a specialist London dealer. Each bottle retailed at £12,500. All were sold in advance.

The Edinburgh-based agency’s brand home design for the Friends’ Lounge, shop and museum areas at the Laphroaig Distillery, Islay, was recognised by Whisky Magazine’s Icons of Whisky Scotland 2014, winning the Attraction of the Year award.

Background:

www.contagious.co.uk

Contagious is a creative brand agency working with clients around the world who have amazing brands. Our team of hugely talented, extraordinarily diverse, multi-disciplinary people specialise in brand communication, digital, environments and experiential design.