HIGHLAND PARK LAUNCHES TASTING COLLECTION

Highland Park single malt Scotch whisky has for the first time launched a Tasting Collection allowing consumers to sample five of Highland Park’s award-winning single malts.

Assuring undeniable quality with Orcadian hallmarks of smokiness, peat and heather-honey, the Tasting Collection comprises five 5cl miniatures of the most popular Highland Park expressions, 12, 15, 18, 25 and 30 year old.

First in the range, Highland Park 12 year old is lauded as “the greatest all rounder in the world of malt whisky” by late drinks writer Michael Jackson and embodies a rounded smokey sweetness to appeal to whisky devotees and newer consumers alike.

Highland Park 15 year old is an exceptionally fine whisky with a remarkably complex nose and the flavour from the rich, mature oak casks makes a truly smooth and satisfying malt.

Recently named ‘the best spirit in the world’* for the second consecutive time, Highland Park 18 year old boasts rich full flavour with hints of honey and peat with a soft, long rounded finish.

Highland Park 25 year old, neat to enjoy, is an immense vanilla sensation with the characteristic honey sweetness developing into complex aromas of cinnamon, nuts and dark fruit. 

The fifth in the collection, Highland Park 30 year old is merited with time and attention and bursts fudge sweetness together with complex aromatic spices and dark chocolate orange.

Priced at £42.50 (RRP), the Tasting Collection is presented in a stylish windowed box with tasting notes for each expression. It is available online at www.highlandpark.co.uk and at whisky specialists nationwide.

-Ends-

Issued by The BIG Partnership on behalf of Maxxium/Highland Park

 For further information or photography, please contact:

Linda Edstrand / Sarah McDonald, The BIG Partnership

Tel: 0131 555 5522

Email: linda.edstrand@bigpartnership.co.uk or sarah.mcdonald@bigpartnership.co.uk

Please enjoy our brand responsibly.
www.highlandpark.com
www.drinkaware.co.uk

Notes to Editors:

* Paul Pacult named Highland Park 18 year old ‘Best Spirit in the World’ for the second consecutive time in his Top 115 Spirits in June 2009 and in his last Spirits Journal rating in June 2005. 

Highland Park:

Five keystones contribute to making the Best Spirit in the World:

·         Hand-turned malt adds to the deliciously succulent, balanced layers of aromatic character found in Highland Park single malt Scotch whisky.

·         Aromatic peat gives a delectably seductive, luxuriant floral sweetness to Highland Park single malt Scotch whisky.

·         Cool maturation enhances the smooth character of Highland Park single malt Scotch whisky.

·         Sherry oak casks contribute to the distinctive richness and multi-dimensional complexity of Highland Park single malt Scotch whisky.

·         Cask harmonisation ensures consistency and balance in Highland Park single malt Scotch whisky.

Established in 1798 on Orkney, Highland Park is one of the most remote Scotch whisky distilleries in the world.  For over 200 years, the distillery has combined time old tradition and the very best craftsmanship to achieve perfection.   Its range of 12, 15, 18, 25, 30 and 40 year old single malts is consistently acclaimed by connoisseurs and experts.  Highland Park has won a string of prestigious awards across its portfolio, most recently including ‘best new whisky release of the year 2009’ for its 40-year-old single malt and ‘best whisky in the world 2009’ for its 21-year-old expression in the World Whisky Awards, as well as four double gold awards in the San Francisco World Spirits Competition 2009.

Sarah McDonald

 Account Executive

The BIG Partnership

Suite 4/3, Great Michael House, 14 Links Place, Edinburgh, EH6 7EZ

Tel: 0131 555 5522
Fax: 0131 554 3742
www.bigpartnership.co.uk