Global superstar DJ Pete Tong brings the bass to Edinburgh for the Ballantine’s ‘Soundtrack of You’ party

Competition winners from around the world attended the exclusive event after creating the soundtrack of their lives

Winners from around the world were whisked away to Edinburgh, Scotland to spend the evening at the exclusive Ballantine’s Soundtrack of You event, which featured global superstar DJs Pete Tong and Heatbeat.

The one-off club night took place last night (16th October) at popular Edinburgh venue, The Caves, and saw legendary DJ Pete Tong and talented Argentinian DJ duo, Heatbeat, take to the decks for competition winners and guests of Ballantine’s, the world’s No 2 Scotch whisky.

The lucky winners travelled from all over the world for the opportunity to dance to two of the world’s greatest DJs after winning the Ballantine’s Soundtrack of You competition, with each submitting a soundtrack which reflected their personality and told their life story through music. Facebook fans then voted for their favourites, sending the winners on their way to Edinburgh for a night of beats and bass.

Pete Tong said of the experience: “I’ve really enjoyed being a part of the Ballantine’s ‘Soundtrack of You’ competition. Music is the ultimate form of self-expression, and no matter where I am in the world I love to see how passionate people are about music. The international crowd at The Caves embodied this, and the atmosphere was electric! I really enjoyed my set.”

Heatbeat added: “The Ballantine’s ‘Soundtrack of You’ party was awesome! People from all over the world connected through their love of music, which is the perfect crowd to us, and exactly what the Ballantine’s competition was all about. The venue looked amazing, and everyone had a really good time, especially us. We can’t wait to come back to Edinburgh again soon!”

The event was held to celebrate the launch of the new Ballantine’s Finest bottle, which reflects the essence, personality and life story of its founder, George Ballantine. The new bottle, whilst more contemporary, stays true to the original essence of Ballantine’s, resulting in an iconic design which reinforces the quality of the whisky inside.

NOTES

For pictures and video content from the event, go to: facebook.com/Ballantines and twitter.com/Ballantines_LtdNotes to editors

About Ballantine’s: Ballantine’s is the No 1 Scotch whisky in Europe and the world’s No 2 Scotch whisky by volume, and the range sells over 70 million bottles a year worldwide. Ballantine’s has won more than 120 trophies and medals at international competitions in the past 10 years for quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the exclusive 40 Year Old, is the most extensive in the world of Scotch and is maintained by the latest in a tradition of Master Blenders that dates back to 1827.

About Chivas Brothers Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.