THREE SHIPS HOLDS WORLD’S FIRST FACEBOOK WHISKY LOYALTY AUCTION 

Three Ships, South Africa’s most awarded whisky, has launched its Pioneering Auction on Facebook, a first of its kind for this social networking site.

Participants are required to comment on the auction post on the Three Ships Facebook page, pledging the number of days they are prepared to keep the Three Ships Facebook cover image on their profile page. The person with the highest number of days will win one of ten bottles of the limited-edition Three Ships 10-year-old single malt. The competition will run every Tuesday and Thursday until 7 November.

According to Marcel Swain, SA brand manager for Three Ships Whisky, Facebook loyalty is the currency for the Pioneering Auction and the brand is the first to do so on this popular social networking site.

“Three Ships whisky has always been a step ahead and created many firsts for the South African whisky industry. It’s only fitting that we have now become the first on Facebook to host such an auction. The Three Ships 10-year-old single malt is only made in very small quantities and 2013 marks the tenth year since the launch of the first 10-year-old in our portfolio of whiskies, which at the time was another first for the South African whisky industry.”

The Three Ships 10-year-old recently received gold at the 2013 San Francisco Spirits Competition. Only 8 000 were released in October last year.

The whisky was matured in American oak casks of different ages, with the older small wood contributing its exceptional smoothness while also imparting a slight sweetness to it.  It is a full-bodied and well-rounded whisky with a hint of peat and estery notes that add a slightly sweet fragrance hinting of dried fruit and fudge.

The ten most loyal Three Ships Whisky Facebook fans will each receive a bottle of the premium Three Ships 10-year-old-single malt, presented in customised packaging, once they have kept the Three Ships Facebook cover image on their Facebook profile for the duration of the days pledged.

https://www.facebook.com/ThreeShips