The Macallan samples to design elite at London’s designjunction  

Luxury single malt whisky, The Macallan, distributed by Maxxium UK has reported strong sampling figures after returning to London’s leading art and design show, designjunction, for the second consecutive year.

 Set against the stunning backdrop of a former postal office in New Oxford Street, the critically acclaimed show boasted a powerful line-up of notorious international brands, cutting-edge labels, pop-up shops, large-scale installations, eateries, flash factories, seminars and screenings, presented across three floors of the impressive 120,000 sq ft venue.

Visitors to The Macallan experience were treated to a tasting of Gold, Amber, Sienna and Ruby from The 1824 Series, which were displayed in a specially commissioned sculpture by John Galvin, produced using wood from The Macallan casks.

Over the five day event, 18 – 22 September, The Macallan sampled over 4,000 drams of the 1824 Series and 6,000 cocktails created with Macallan Gold on press preview and opening night.

As well as sampling The 1824 Series, guests could also view photography from the winners of The Macallan’s Masters of Photography ‘The Last Word’ competition, which was launched in celebration of The Macallan’s third Masters of Photography Series, a collaboration with the world’s most famous photographer, Annie Leibovitz.

The Macallan M, an exquisite creation born of a collaboration between three masters: The Macallan, Fabien Baron & Lalique, was also showcased along with exclusive sketches by creative director Fabien Baron and video footage of the making of The Macallan M.

Peter Sandstrom, Marketing Director at Maxxium UK Ltd, commented: “As a single malt that prides itself on quality craftsmanship, design and innovation, it was fitting to return to the most important global meeting point of The London Design Festival. We were able to sample our new range, The 1824 Series, and engage with an audience who appreciate The Macallan’s provenance and luxury credentials.”

For more information on The Macallan: www.themacallan.com

ABOUT THE MACALLAN

Founded in 1824 in the heart of Speyside, The Macallan was one of the first distilleries in Scotland to be legally licensed. Since then it has built a reputation as one of the world’s leading single malt whiskies.  The creation of The Macallan draws on the vital contributing influences of Spain, North America and Scotland, and of their respective natural raw materials, combined with traditional methods and craftsmanship. From its founding, through the subsequent owners of The Macallan distillery in the nineteenth and twentieth centuries and into the present century, The Macallan has been recognised for its outstanding quality above all else. Today this remains the foundation for the worldwide fame of The Macallan and is such that it is truly “The Last Word” in luxury and at the heart of those special moments brought alive over a glass of The Macallan.

ABOUT THE MASTERS OF PHOTOGRAPHY

The Macallan Masters of Photography: Annie Leibovitz Edition comprises 1,000 limited edition bottles, of which there are four different versions.  Each bottle contains one of four unique single malts, crafted to reflect the mood of the signed Annie Leibovitz print that it is paired with.  The four single cask whiskies have been matured in different cask types to be completely unique and original.  The bottle and print are presented in a bespoke photo-archival box, stamped with The Macallan brand and Annie Leibovitz’s name.