The Whisky Lounge September 2013 – Whisky News

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Wow, well that was some summer! A very welcome surprise and we hope you enjoyed it. That’s not to say it is over by the way…

However, with schools (and Whisky Schools) re-opening and the autumn in the post, we thought it would be rude not to give you an update on where we are here at Whisky Lounge Towers. We have been working away on our program for the rest of 2013 and within this email you will find everything up to and including events in October, so let’s go!

It’s nearly here…

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Our 3rd year in Liverpool is fast approaching and to celebrate, we are going to offer out the early bird until the end of the coming weekend for anybody who missed out! So tell your friends, tell your family – The Whisky Lounge is coming to town and is bringing some great stuff with them once again! Just check out a few of the exhibitors we have in store for you…

As always, your ticket price includes:

• FREE Glencairn Crystal Tasting Glass
• FREE Festival Guide
• FREE Bottle of Water
• FREE Access to sample ALL ‘On The Counter’ Drams for no extra cost
• FREE 2 WHITE Under The Counter Dram tokens – NEW (see website)
• ACCESS to The Whisky Exchange shop within the event
Just a reminder that it takes place on Saturday 7th September at The Camp & Furnace, Greenland Street between 12pm and 5pm. The usual ticket price is £30, but the early-bird is just 2 tickets for £40! You can’t say fairer than that!
Click here to go straight to the offer page and to see what joys await you!
This offer will be switched off at midnight on Sunday, so please do not delay!

NEXT UP:

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What’s the first thing you think of when you think Whisky?

Johnnie Walker? Chivas Regal? Famous Grouse?

Hmmm, maybe not. But WHY?? You’re more likely to be thinking about a whisky festival or maybe an amazing trip to a malt distillery. But if you were the average whisky drinker in most of the world (including the UK) then the above whiskies aren’t just blended whisky – they are whisky.

In fact, according to a 2011 statistical report by the Scotch Whisky Association, of all the whisky sold around the world in 2011, only 8% was actually single malt! So why is this the case? Surely single malt is better, right?….

Well, events like our very own ‘Jam & Dram’ or ‘The Great Whisky & Music Experiment’ showed this year that blends can not only be good, but they can be intriguing and beguiling…

Six tasty drams will be filling your glasses – three blends and three single malts – drams that will almost certainly get you thinking differently. And just to make it a little spicier, they will be tasted in pairs…blind! We want to get you thinking not just about malt whisky and blended whisky, but whisky as a whole. Dare to be different!

Your opportunity to take part in this series is bigger than ever, with venues all over the UK. We are always looking to expand our horizons, so if you have an area and venue in mind, let us know – there may be a little something in it for you…

BLENDS VS MALTS DATES & VENUES

10th September – Sheffield, The Blake
13th September – Newcastle Upon Tyne, Blackfriars
18th September – London, The Red Lion SW1
19th September – Brighton, The Hilton Metropole
21st September – Manchester, Britons Protection
25th September – Leeds, The Crosskeys
27th September – York, The Brigantes

Well what are you waiting for, get booking!

ALSO COMING SOON…

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We have plenty more coming up, including our next term of Whisky Schools. A unique proposition whereby you and/or your loved one spends a full day learning, blending, breathing and tasting whisky – what a chore. Taking place in the luxury that is Malmaison and Hotel du Vin hotels and including a 2-course lunch at the venues – this is the business!

If you fancy getting involved, we are running Whisky Schools up and down the country in select locations during September and October. Click here to find out more.

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Both Manchester and York Festivals are booking – and have been for some time so where have you been?! All the details can be found on the website for these highlights in the TWL calendar. Just click on the relevant banner to be taken to the relevant page!

COMPETITION TIME!

Another topical quiz for you this month, this time focussing on blends.
As always, the first to email in with the correct answers wins a sample of something interesting…

1. In what year did Aeneas Coffey invent the continuous still? Which Scotsman’s original design was it based upon?
2. In which town did John Walker first start blending whisky?
3. What is the maximum number of single malts allowed in a blended Scotch whisky?
4. What is the difference between a blended Scotch and a blended malt whisky?

Once you have your answers, click here and fill them in on the email to us, along with your name and postal address. Good luck!

THAT’S ALL FOLKS!

That’s it for now, plenty to work at there and we’ll see you at an event soon – happy dramming!

Don’t forget to follow us on Twitter – @thewhiskylounge – and like and share our Facebook page to keep bang up to date with the latest news about our events and more.

We look forward to seeing you over a dram or two soon.

Sláinte!

Eddie, Amanda & Joe
Team Whisky Lounge

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