LAURENT LACASSAGNE TAKES UP ROLE AS CHAIRMAN

AND CEO OF CHIVAS BROTHERS

Laurent Lacassagne this week officially took up his role as Chairman and CEO of Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard.

He commented: “I am delighted to be joining Chivas Brothers at this very exciting and dynamic period for our business.  I look forward to continuing the commitment and investment behind our prestigious portfolio of Scotch whisky and gin brands which is best placed to take advantage of growth opportunities around the world.” 

Notes: 

About Laurent Lacassagne

Laurent Lacassagne, 51, is a graduate from HEC Business School(Paris). He joined the Group in 1988 as Internal Auditor at Pernod Ricard before being appointed Finance and Administration Director of Besserat de Bellefon, Cusenier, then SEGM (former name for Pernod Ricard Europe). In January 1997, he was appointed Group Finance Director, before moving to Australia November 2003 as Chairman & CEO of Orlando Wyndham. In February 2006 he was appointed Chairman & CEO of Pernod Ricard Pacific and between July 2008 and  June 2013 he held the position of Chairman and CEO of Pernod Ricard Europe.

About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits.  Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.

LAURENT LACASSAGNE (Left)