This June (2013) Auchentoshan, Scotland’s only triple distilled Single Malt Scotch whisky, will reveal exciting new packaging for its iconic core brands – Auchentoshan Three Wood and 12 Years Old. The refresh, which takes inspiration from the hugely successful travel retail range launched in 2012, will highlight Auchentoshan’s premium qualities and increase stand out on shelf. The new pack will also educate the consumer about Auchentoshan’s unique triple distillation process, wood maturation and tasting notes.

All three sides of the pack are maximised in the new design and illustrations are used to bring to life the story of the whisky. Auchentoshan’s premium quality and brand heritage is reflected in the prominence of 1823, the year of the brand’s establishment, and the traditional bronze foiling which highlights the three copper stills used in the distillation process.

The iconic and unique Auchentoshan bottle will not change its shape and will remain the same easy to handle bottle. The expression name will appear on the bottle’s label in white stylised traditional font which stands out clearly against the dark grey background of the label and provides an additional nod to the brand’s heritage.

Jennifer Meenan, Auchentoshan Brand Manager says, “We are delighted with the new pack design and feel it will provide consumers with a greater understanding of how we make our whisky, and most importantly, how it will taste. The introduction of illustrations on pack is new for Auchentoshan and we feel it brings to life the story of this wonderful triple distilled single malt whisky”.

Established in 1823, Auchentoshan triple distils every drop meaning the spirit produced reaches 81.5% ABV, significantly higher than most distilleries in Scotland. The lightness of the liquid enables it to absorb every characteristic it is exposed to in the cask. It is this smooth distillate paired with the carefully selected oak casks that gives Auchentoshan an unmistakably light and fruity flavour.

For more information visit www.auchentoshan.co.uk

Notes:

Auchentoshan – The Modern Classic

A traditional and authentic single malt, distilled three times and matured in the finest wood

–          A whisky produced with passion and enriched with heritage

–          Favours the classic but with a nod to the contemporary

–          It’s a combination of two worlds; old and new

–          It’s a throwback to the future

–          It’s style not fashion

–          The very best of the past with the very best of the present…

As Glasgow’s closest Distillery, Auchentoshan is truly unique as it is the only distillery to use a third still in the whisky making process. It means Auchentoshan is the only Single Malt Scotch whisky to triple distil every single drop. This third distillation takes the new spirit to 81.5% ABV (not 70% which is achieved through only distilling twice) making it the highest distillate of any Scottish distillery. The result is a light and delicate single malt of unmistakable smoothness.

Awards 2011

IWSC

Gold Medal, 1975 Bourbon

Best in Class Silver, 18YO

Best in Class Silver, Classic

International Spirits Challenge

Silver Media, 1975 Bourbon

Silver Medal, Valinch

Silver Medal, Three Wood

Scottish Design Awards

Best Packaging – Auchentoshan Travel Retail Award

Awards 2012

San Francisco Spirits Competition

Double Gold Medal, Three Wood

Silver Medal, Classic

Silver Medal, 12YO

World Whiskies Awards:

Best Lowland – Auchentoshan 1999 Wine Matured

Ultimate Spirits Challenge:

94 points/Excellent-Highly Recommended  – Auchentoshan Three Wood

Ultimate Cocktail Challenge:

Chairman’s Trophy – Best Scotch Whisky in a classic Rusty Nail cocktail – Auchentoshan Three Wood