Jura Launches Travel Retail Exclusive

Jura distillery has released a new expression – Turas-Mara – for sale exclusively through travel retail.

Gaelic for long journey, Turas-Mara is inspired by the travels of the many Diurachs who were forced to emigrate during the 18th and 19th centuries, in what became known as “The Clearances”, to countries including the US and Canada.

Turas-Mara is an expression that honours those who carried Jura in their hearts, as they travelled and migrated across the globe. Jura Turas-Mara allows travellers to experience a little bit of Jura as they embark on their own journeys.

Each pack is adorned with a compass to help steer the traveller home, and a poem written by a former resident of Jura, Jessie Scott. Jessie lived on the island during the 19th century and witnessed many of its inhabitants depart Jura by boat for the shores of North America. The poem is an ode to her homeland and has been immortalised on a plaque which currently stands on Jura’s Corran Sands beach.

Jura Turas-Mara is bottled at 42% ABV and available to buy in selected travel retail stores throughout 2013, with a RSP of £40 or €50.

Jura Distillery Manager, Willie Cochrane said:

“The spirit of travel is reflected in this whisky as it takes its unique and exotic flavour from casks sourced from America, Spain, France and Portugal. Its fleshy notes of vanilla and toffee and black cherries on the palate will make duty free travellers long to visit our wonderful island.”

Francesco Scaglione, Whyte & Mackay Travel Retail Director commented:

“For a whisky inspired by those Diurachs who set off around the globe, it’s fitting that this expression will only be available for sale through selected travel retail outlets. Over the past five years, the brand’s sales within this channel have grown more than any other top single malt, and this year we aim to build on that momentum and continue to work closely with our partners to create innovative brand exclusives.”

Taste Notes

Colour: Velvet Mahogany
Nose: Vanilla, coconut and sweet toffee
Taste: Honeyed vanilla, succulent black cherries, fleshy grape pulp and juicy raisins

About Jura
Off the west coast of Scotland lies one of nature’s best kept secrets, the Isle of Jura. Populated by a community of less than 200, known as Diurachs (the Gaelic name for the people of Jura), the island is home to Jura distillery and an award-winning range of single malt whiskies.

There are four classic bottlings in the Jura Collection, each with their own distinctive flavour profiles: the light and delicate Origin 10; the rich and full bodied Diurachs’ Own 16 year old; and Superstition and Prophecy, which are lightly and heavily peated respectively.

Jura whisky, as we know it today, was born in the late 1950s when two local estate owners – Robin Fletcher and Tony Riley-Smith – took the bold decision to rebuild the Jura distillery following decades of neglect, employing architect William Delme-Evans. By 1963 their work was complete, providing much needed economic support for an isolated island community.

The story of the distillery’s rebirth is one of many that define the unique character of Jura, the islanders and their whisky. From the Writers’ Retreat to the annual Music and Whisky Festivals, Jura continues to generate stories worth telling.

www.jurawhisky.com