Southern Comfort Releases Limited Edition World Series of Poker® Gift Pack

LOUISVILLE, Ky – April 15, 2013 –  Southern Comfort 100 proof has released a limited edition gift pack in conjunction with its partnership with the World Series of Poker. The gift pack contains a 750ml of Southern Comfort 100 proof, a deck of playing cards and 10 poker chips. It is available in 13 markets (Alabama, Alaska, Arkansas, Florida, Kansas, Louisiana, Mississippi, Missouri, Nevada, Oklahoma, Oregon, Texas and Virginia) across the US.

Southern Comfort is the presenting sponsor of the 2012-2013 season of the World Series of Poker Tour. The season-culminating National Championship event takes place at Harrah’s New Orleans from May 21-23, 2013.

ABOUT THE WSOP

The World Series of Poker (WSOP) is the largest, richest and most prestigious gaming event in the world awarding millions of dollars in prize money and the prestigious gold bracelet, globally recognized as the sport’s top prize. Featuring a comprehensive slate of tournaments in every major poker variation, the WSOP is poker’s longest running tournament in the world, dating back to 1970.  In 2012, the event attracted 74,766 entrants from 101 different countries to the Rio in Las Vegas and awarded over $222 million in prize money.  In addition, the WSOP has formed groundbreaking alliances in broadcasting, digital media and corporate sponsorships, while successfully expanding the brand internationally with the advent in 2007 of the World Series of Poker Europe.  The WSOP Circuit Tour is entering its ninth season in 2012-13.  For more information on the World Series of Poker, please visit www.WSOP.com.

ABOUT SOUTHERN COMFORT

Southern Comfort®, a fruit, spice, and whiskey flavored liqueur, was created in New Orleans by bartender M.W. Heron in 1874. Today, it is enjoyed by friends in over 100 countries around the world and continues to grow as an icon brand.  Please visit us at SouthernComfort.com and facebook.com/southerncomfort.