CHIVAS CELEBRATES REAL FRIENDSHIPS WITH RELEASE OF FIRST SHORT FILM IN PARTNERSHIP WITH CANANA

Chivas Regal, the world’s original luxury whisky, has launched the second phase of its successful Here’s to Real Friends campaign with the release of Drifting, the first of a two-part short film in partnership with Mexican arthouse film company, Canana.

The release follows the announcement last week that Chivas is collaborating with Canana – which was set up by real-life friends Gael Garcia Bernal, Diego Luna, Pablo Cruz – to produce the film about friendship, following the adventures of a group of life-long friends.

Filmed in Tulum, Mexico and directed by Diego Luna, the first part of Drifting can be viewed at www.chivascanana.com along with exclusive behind-the-scenes interviews with the director. The conclusion, directed by Gael Garcia Bernal, is set for release in early February 2013.

James Slack, Chivas Regal Global Brand Director, says: “As a brand created by brothers and shared by friends around the world, Chivas understands that friendship is – and always has been – a vital source of inspiration and support for men.

The story of friendship behind Canana and the opportunity to bring friendship to life not only in the film but also behind the camera through Diego and Gael’s collaboration inspired us to partner with them. We hope Chivas fans around the world enjoy the film.”

Here’s to Real Friends is the latest instalment of Chivas’ ‘Live with Chivalry’ campaign which first launched in 2008 and continues to connect with consumers in more than 60 markets worldwide.

Notes:

About Drifting

Drifting sees Nico (Pablo Cruz Guerrero) and Andres (Ari Brickman) embark on an adventure to lure their friend Al (Alexander DiPersia) away from his idyllic beach paradise, where his new laid-back lifestyle has meant that he has lost touch with his lifelong friends. With Nico’s wedding on the horizon, the friends want to make sure Al gets back for the big event. They plan a surprise visit to convince him but their reunion takes an unexpected turn and the friends find themselves lost at sea with nothing but each other and a life raft. 

About Chivas Regal

Chivas Regal is a truly global brand, selling 4.9 million 9L cases annually in more than 150 countries across Europe, Asia Pacific and Americas. The Chivas Regal range is the epitome of style, substance and exclusivity and includes Chivas Regal 12, 18 and 25 Year Old. 

About ‘Real Friends, Make Time’

Chivas Canana Present was inspired by ‘Here’s to Real Friends’, the latest instalment of the Live with Chivalry campaign, featuring two short films about friendship directed by Academy Award® winning short filmmaker Joachim Back. The two cinematic films focus on the trials, tribulations and idiosyncrasies of modern male friendships, celebrating the stories that bind real friends together.

For further information please visit www.chivascanana.com 

About Canana

CANANA was founded in 2005 by Diego Luna, Gael Garcia Bernal, Pablo Cruz, and most recently joined by partner and CEO Julián Levin.  Over the past 7 years, CANANA has produced over twenty films including Abel, Luna’s first feature length film, Sin Nombre, Miss Bala, directed by Gerardo Naranjo, and most recently, the English language film, Chavez, directed by Luna and based on the life of Mexican-American labor union organizer César E. Chávez.

In 2012, CANANA expanded its operations in the U.S. with Canana L.A., bridging the talent pool between Latin America and the U.S. with such projects as A Man Must Die, a political thriller produced in collaboration with Focus Features, with Naranjo set to direct. In México, CANANA added both a television arm, which produced Soy Tu Fan, starring Ana Claudia Talancón and Niño Santo, and a distribution outlet, CANANA Presenta, which has been releasing international art house films in Mexico for six years across all platforms, with a catalogue of more than 50 titles, including the award-winning NO, Pina, and The White Ribbon.  The partners’ passion for film has also reflected through Documental Ambulante, a traveling documentary festival that has taken over 200 documentaries to communities across México, having recently completed its 8th tour.