Beam Launches the Ultimate RTD to Share this Summer

Beam Global Australia Pty Ltd (Beam) has introduced an innovative new format to the RTD category in Australia. With a unique design that stands out from the crowd, the Jim Beam and Canadian Club 5L Party Kegs are ideal for sharing, and the ultimate choice for summer socialising.

A new way to enjoy Australia’s leading and fastest growing spirits brands, the larger than life Jim Beam & Cola and Canadian Club & Dry 5L Party Kegs are the perfect addition to any BBQ, party or social gathering. In-store just in time for the end of the football season and the beginning of summer, the kegs are ideal for consumers who love to entertain their mates.

“The 5L Party Kegs are an exciting new way for people to enjoy their favourite pre-mixed spirit with a bunch of mates, while the innovative pressurised format ensures the mix stays fresh and bubbly for up to 30 days in the fridge,” commented Ray Noble, Brand Director – Bourbon, Beam Global Australia. “A great, fun alternative to a case of premium beer, the kegs are sure to be the ultimate conversation starter at any social occasion.”

Packaged in a drip-free format, the kegs are resealable and maintain a constant tap pressure, ensuring enjoyment down to the last glass. At only 25cm tall, the 5L Party Kegs will easily fit into a fridge, promoting their purchase for social occasions in the high trading summer period.

For maximum enjoyment, Beam recommends chilling each keg for at least 10 hours. The kegs are designed to be easy to use – simply turn the nob on the top of the keg to the left to release the pressure, then pull the gray tag out and turn completely to the left to create perfect pressure and a smooth pour.

The Jim Beam and Canadian Club 5L Party Kegs will be available from September 1 at all good local liquor retail outlets for RRP $54.99 each with full point of sale and product support.

About Beam Inc.

As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker’s Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher’s Scotch Whisky, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, EFFEN Vodka, Pucker Flavored Vodka, Larios Gin, Whisky DYC, DeKuyper Cordials, and Skinnygirl Cocktails. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2011 sales of $2.8 billion, volume of 34 million 9-liter cases and some of the industry’s fastest growing innovations.

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com