Benromach supports Arts & Business Awards

Speyside’s smallest whisky distillery, Benromach, celebrated two of Scotland’s best assets, whisky and the arts with its sponsorship of the Arts and Business Awards 2012.

As part of the evening a delectable ice cream, using Benromach’s flagship 10 year old single malt whisky, was commissioned by Wild Thyme for diners.

For the last two years, Benromach, in partnership with the National Theatre of Scotland, has sponsored the critically acclaimed The Strange Undoing of Prudencia Hart which has recently completed a UK tour and is now touring North America.

The Strange Undoing of Prudencia Hart takes theatre into pubs and other unlikely venues, where stories are told, re-told, sung and passed on. It’s an evening of supernatural storytelling, music and theatre inspired by the Border Ballads, Robert Burns and the poems of Robert Service.

The Arts & Business Scotland Awards celebrate and showcase the best examples of business partnerships with the arts and museums in Scotland. Benromach was commended for its sponsorship of Prudencia Hart in the New or Returning Sponsor category.

Michael Urquhart, Managing Director of Gordon & MacPhail, owners of the Benromach Distillery, said: “This partnership represents Benromach’s first ever arts sponsorship. It’s been a great success story and highlights the real difference a successful partnership can make to both businesses.

“There is no better time to sponsor such a popular arts performance which has become a massive success in the UK as well as overseas. We’re excited to continue this sponsorship and were particularly pleased when we welcomed the cast, crew and audience to Benromach distillery where the award winning artistic performance was delivered for two nights.”

Guests at the award ceremony had the opportunity to try a dram of Benromach single malt whisky as well as taste a specially commissioned Benromach ice cream which has been made by Wild Thyme for the award’s dinner.

Elly Rothnie, Development Director, National Theatre of Scotland, said: “The partnership with Benromach has proven massively successful and has helped The Strange Undoing of Prudencia Hart to engage in a fantastic international tour taking two of Scotland’s great assets, arts and whisky, to a global audience.”

The awards ceremony took place on Wednesday, 23 October 2012 in Assembly Rooms in Edinburgh.

Notes  

• The Strange Undoing of Prudencia Hart originally toured Scotland in February 2011 subsequently playing at Latitude Festival, Òran Mór, Glasgow, and the Edinburgh Festival Fringe in August 2011.  The production has won three awards, a Critics Award for Theatre for Best Music and Sound, a Herald Angel and an Argus Angel at the 2012 Brighton Festival.
• Benromach sponsored some US dates of the 2012 tour with American audiences being offered the opportunity to share a dram of the Speyside Scotch Malt during the show. This sponsorship covered all US venues where state legislation allows and is part of Benromach’s venturing into the arts and their first foray into international arts touring.
• Benromach and the National Theatre of Scotland are committed to promoting responsible drinking messages within the sponsorship of The Strange Undoing of Prudencia Hart in accordance with the guidelines provided by the Scottish Government document ‘Alcohol Sponsorship Guidelines Scotland’.

About Benromach

Established in 1898, Benromach distillery changed hands many times and was virtually derelict when bought by Gordon & MacPhail in 1993. Drawing on generations of whisky expertise, the company carried out a painstaking refurbishment, and the distillery was officially re-opened by Prince Charles in 1998.

Just two men hand-craft Benromach using the finest Scottish barely and the purest spring water from the nearby Romach Hills.  They fill new spirit into the highest quality casks before being left to mature at the distillery for many years.  The Benromach portfolio includes the award winning Benromach 10 Years Old and the first fully certified organic single malt – Benromach Organic.

Please visit www.benromach.com for details.

About the National Theatre of Scotland

Since its launch in February 2006, the National Theatre of Scotland has been involved in creating 186 productions in 156 different locations. With no building of its own, the Company takes theatre all over Scotland and beyond, working with existing and new venues and companies to create and tour theatre of the highest quality. It takes place in the great buildings of Scotland, but also in site-specific locations, airports and tower blocks, community halls and drill halls, ferries and forests.  The Company has performed to over 810,000 people across four continents.   www.nationaltheatrescotland.com