The Whisky Show 2012 was recently held in Sydney and attracted over 1000 attendees making it the biggest whisky event in Australia.

“We wanted to create something big that would have appeal to both exhibitors and attendees and I think we achieved that”,says Larry Aronson, director of World of Whisky the event organiser. “it was tough convincing distributors to part with budget in these difficult times, but we did it and frankly the results were amazing”.”All the major players were there as well as most the smaller distributors. I am particularly pleased with the presence of the Australian Distilleries, they were completely swamped by attendees wanting to know more about home grown whiskies”. There were over 150 whiskies to try over the two days and purchases could be made at discounted prices.

Most exhibitors have confirmed their attendance for next year’s show and the few who did not attend this year have already expressed an interest for 2013.

” We are already looking at ways of making it even bigger and better for next year”, Aronson said.

The Whisky Show 2012