Since totally relaunching in May, Irish Mist has added a number of new markets to its international roster, including Bulgaria and Czech Republic – taking the total number to over 80.

C&C International’s Irish whiskey liqueur brand also reports increased demand for the new bottle from France, Belgium and the Netherlands as well as growing business in Ireland domestic and duty free.

The United States, Irish Mist’s major market, kicks off its ‘Mist and mingle’ promotional theme in October with teams of red heads – ‘Irish Misties’ – sampling customers in on-trade accounts throughout the East Coast and Florida.

All activity is focused on promoting Irish Mist with cola and lime as the brand’s signature drink.

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For further information and photography please contact the team at Spreckley: Lena Keolian / Nathalie Ballantine / Tel: 020 7388 9988 / Email: keolian@spreckley.co.uk / ballantine@spreckley.co.uk