PARK AVENUE LIQUOR SHOP HELPS YOU PICK

THE BEST SINGLE MALT WHISKY FOR DAD ON FATHER’S DAY

New York, NY (June , 2012) – June is just around the corner and you may be asking yourself – what in the world am I going to get dad? Another tie? Swim Trunks? Fancy razor? No, no not this year!  This year give him something that will make you both happy (because you hope he’ll share) – Single Malt Scotch Whisky.

The experts from iconic spirits and wine retailer Park Avenue Liquor Shop have put together a little checklist to help you navigate the special world of single malt scotches and get dad what he really wants for Father’s Day (June 17).  Park Avenue Liquor Shop boasts one of the largest collections of single malt whiskies at retail in the country and they are happy to make delivery arrangements for dad.  All you have to do is decide on the bottle(s) and either visit the store or place your order online or via phone (212.685.2442; http://www.parkaveliquor.com/).

There are a number of questions you have to consider before zeroing in on that special bottle for Dad.  From Jonathan Goldstein, Park Avenue Liquor Shop proprietor, single malt expert and a Keeper of the Quaich, here is your checklist:

1.    Does he even like Scotch? Have you seen him drink it before? You would be surprised how many people come in and ask for a Single Malt because their Dad drinks Wild Turkey. Well this is nice but Wild Turkey is Bourbon and this is a different animal entirely (no pun intended).

2.    Do you know what brands he drinks? This will help your ‘expert’ determine what area(s) of Scotland to select from. An Islay whisky like Bowmore is very different from a Speyside whisky like Balvenie. The names of even a few of the labels will help greatly. It might even help to know what he doesn’t like.

3.    Budget. How much are you willing to spend and how many bottles do you want for your money. Do you want one super bottle? Do you want a variety of bottles to start a collection? Again, something to think about in advance. Your ‘expert’ should be able to find excellent choices in all price ranges. In addition, he or she should be able to offer something new. Distilleries are always trying to keep things exciting with new offerings. Highland Park just released THOR – part 1 of a 4 part Valhalla series. Glenmorangie has a line-up of malts in all price ranges.

4.    Is Dad a serious collector of Single Malt Whisky? Many distilleries create investment worthy bottles. These can get quite expensive. A recent bottling of Dalmore Sherry Finesse retails for $785. A great alternative for collectors are “exclusive” bottlings.  Here at Park Avenue Liquor Shop we have more that a dozen exclusives, like casks of whisky that we have purchased for the shop. These bottles cannot be purchased anywhere else. For example, we have a Glen Garioch 13 year old for $100 a bottle, a 35 year old Single grain bottled by Clan Denny from Cambus distillery at cask strength for $190 a bottle, and a 42 year old Strathisla bottled by Gordon and MacPhail for $400 a bottle.

All of the above questions are meant to help you and your ‘expert’ determine the best choice for dear old Dad. Do your homework now and feel confident that the bottle Dad receives is the one he really wants.

For the ultimate hard-copy guide to single malts, ask Park Avenue Liquor Shop to send you THE LIST – their all-encompassing brochure of more than 300 single malt Scotches available at retail.  THE LIST is a jaw-dropping selection of Scotch, arranged by region (Speyside, Eastern Highlands,NorthernHighlands, Southern Highlands,WesternHighlands, Lowland, Campbeltown, Islay, Orkney, Arran, Jura, Mull and Skye) that includes exact age statements, proofs and prices.  For single malt aficionados, this list is worthy of a long meditative moment, most likely while sipping a Scotch and perhaps having a double corona size cigar.  

ABOUT PARK AVENUE LIQUOR SHOP (http://www.parkaveliquor.com)

Considered by many to be one of the most respected spirits and wine retailer in the United States, Park Avenue Liquor Shop opened its doors in 1934 on Park Avenue in New York City, not long after Prohibition was repealed in December 1933.  In 1955, Herman J. Goldstein took over as owner and it has been with the Goldstein family ever since.  In 1975, the family relocated the store to its current address at 292 Madison Avenue and today, the second and third generations of Goldsteins are at the helm – father Michael is president and sons Jonathan (whisky expert and member of The Keeper of the Quaich) and Eric run the operations, along with manager/part owner Scott Abramson who has been with the company since 1988.  Park Avenue Liquor Shop was named 2010 Retailer of the Year by Whisky Magazine because of its knowledgeable staff and extensive selection of single malt whiskies (close to 400 bottlings currently in stock; more than any other retailer in the U.S.).  Park Avenue Liquor Shop is also one of the world’s premier wine shops, carrying a vast and enviable inventory of Bordeaux and Burgundies, many of which are very rare and hard to find. 

 Park Avenue Liquor Shop                  EM: info@parkaveliquor.com           WEB: http://www.parkaveliquor.com/       

292 Madison Avenue                          FACEBOOK: http://bit.ly/b9ClrN     TWITTER: @ParkAveLiquor

New York, NY 10017                          PHONE: 212.685.2442 

Store Hours: Monday thru Friday 8am – 7pm; Saturday Closed in the summer; Sunday Closed