Ballantine’s Marks Fifth Championship with Golf Limited Edition

Ballantine’s, the No 1 ultra-premium whisky in Asia Pacific, is set to launch a new Ballantine’s Golf Limited Edition pack for its 17 and 21 Year Old blends. The pack will reinforce the brand’s strong association with world-class golf ahead of the fifth consecutive Ballantine’s Championship – one of Asia’s most prestigious golfing events – which takes place from 26th – 29th April 2012 at the Blackstone Golf Club in Icheon, Korea.

The pack, which doubles as a golf accessories bag, houses a 70cl bottle alongside six branded golf tees. Inspired by the pattern of a traditional brogue golf shoe, the pack’s super premium cues include a debossed Ballantine’s Championship logo and a leather trimmed zip toggle featuring the recognisable Ballantine’s ‘B’. A parchment-style label wrap, which echoes the labelling on the bottle, adorns the pack to enhance on-shelf stand-out.

Peter Moore, Ballantine’s Global Brand Director, says: “We are delighted to be unveiling a Ballantine’s Golf Limited Edition pack for our 17 and 21 Year Old expressions. Commemorating the fifth year of the Ballantine’s Championship, the premium design of this unique keepsake echoes the high quality and attention to detail that underlines the brand, while the additional benefit of the pack functioning as a golf accessories bag will strongly appeal to consumers.”

Since the inaugural event in 2008, many professional golfers have demonstrated their world-class talents at the Ballantine’s Championship and the tournament has left an impression on Asian golf history. The brand is committed to the tournament until at least 2013.

The Ballantine’s Golf Limited Edition packs will be available in Asia from March 2012 with the 21 Year Old pack retailing from RRP 118 USD in Asia Duty Free.

Notes:

About Ballantine’s
Ballantine’s is the No 1 ultra-premium whisky in Asia Pacific and the range sells over 70 million bottles a year worldwide. Ballantine’s has won more than 80 trophies and medals at international competitions in the past 10 years for quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the iconic 30 Year Old, is the most extensive in the world of Scotch and is maintained by the latest in a tradition of Master Blenders that dates back to 1827.

About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport Scotch.

In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.

For further information visit: www.chivasbrothers.com