Ballantine’s Finest Amplifies Innovation with New Packaging

Two executions of the limited edition bottle have been created; each designed to look like a speaker, while retaining the recognisable shape and style of Ballantine’s Finest. The pouring bottle has a striking foil label depicting a speaker while the second is designed to create impressive back-bar stand-out and lights up intermittently as if pulsing to the beat of the music playing in the venue, powered by batteries or mains electricity.

The Ballantine’s Finest ‘Speaker’ bottle will be available to bars and nightclubs in key markets and follows on from the hugely successful ‘graphic equaliser’ bottle that launched in 2009 as part of the ‘Listen to Your Beat’ campaign. In 2010, the bottle was awarded a prestigious StarPack award for innovative design and 66,000 bottles were produced over three production runs.

Global Brand Director for Ballantine’s Peter Moore comments: “The ‘Listen to Your Beat’ campaign has energised our on-trade accounts by engaging consumers with creative and pioneering packaging. This latest development builds upon the brand’s reputation for innovation and highlights its ongoing association with music.”

Created by London-based packaging agency The Core, the inventive ‘speaker’ bottle is suitable for both display and pouring purposes and will be available exclusively to the on-trade.

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About Ballantine’s
Ballantine’s is the No 1 ultra-premium whisky in Asia Pacific, selling more than 70 million bottles a year worldwide. Ballantine’s has won more than 80 trophies and medals at international competitions in the past 10 years for quality as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the iconic 30 Year Old, is the most extensive in the world of Scotch and is maintained by the latest in a tradition of Master Blenders that dates back to 1827.

About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.

For further information visit: www.chivasbrothers.com