Speyside’s smallest distillery toasts increase in sales

Sales of Benromach’s flagship Single Malt Scotch Whisky, Benromach 10 Years Old, are pouring off the shelves in the run up to Christmas with figures increasing by 40 per cent across the UK from last year.

According to new figures from Speyside’s smallest distillery, Benromach, sales of their flagship Single Malt shot up between 1 March 2011 and 30 November 2011, compared to the same period last year.

Sales south of the border increased significantly by 83 per cent during the same period.

Benromach 10 Years Old is a multi-award winning Single Malt Scotch Whisky hand-crafted at Speyside’s smallest working distillery. Initially matured in a mix of Bourbon and Sherry casks, the whisky is transferred to

European oak Oloroso Sherry casks for a final period of maturation.

The result is a beautifully balanced dram, displaying a rich Sherry character, summer fruit flavours, malt creaminess and a light peat smoke influence.

David Urquhart, Joint Managing Director of Gordon & MacPhail, said: “Benromach 10 Years Old is an ideal, affordable Christmas present for the whisky lover who enjoys something unique and of high quality. As a boutique distillery, run by two men, we pride ourselves in hand crafting award winning, quality single malt whiskies.”

Benromach 10 Years Old is one of a range of single malt Scotch from the Speyside distillery which are available from whisky shops and fine wine and spirits retail specialists.

For more information visit www.benromach.com  

Notes:

About Benromach

Established in 1898, Benromach distillery changed hands many times and was virtually derelict when bought by Gordon & MacPhail in 1993. Drawing on generations of whisky expertise, the company carried out a painstaking refurbishment, and the distillery was officially re-opened by Prince Charles in 1998.

Just two men hand-craft Benromach using the finest Scottish barely and the purest spring water from the nearby Romach Hills. They fill new spirit into the highest quality casks before being left to mature at the distillery for many years. The Benromach portfolio includes the award winning Benromach 10 Years Old and the first fully certified organic single malt – Benromach Organic.

Benromach expressions include:

Benromach Ten Years Old

Benromach Ten Years Old is created from the finest Scottish barley and pure spring water from the nearby Romach hills. After being matured for at least ten years, it emerges golden in colour and displays rich fruit, sweet chocolate and delicate spicy aromas. With a rich sherry influence, the mouth-watering palate coats the senses with exotic fruit flavours, toasted malt and a delicate hint of smoke.

Benromach Traditional

A rich and mellow single malt with fruit and malty tones, balanced with a hint of smoke.

Benromach Peat Smoke

Full bodied, intense and challenging with a smoky character, yet balanced with the fruity elegance of Speyside.

Benromach Origins

A series of special bottlings crafted to highlight how small changes in the art of whisky-making can help to shape the character of the final single malt.

Please visit www.benromach.com for details