November 2011: Drambuie 15, the premium aged whisky liqueur from the iconic Scottish brand, is to be offered onboard all British Airway’s routes from December. The award-winning Drambuie 15 will be offered as in-flight refreshment for first class and business class passengers, as well as being sold in one litre bottles through the onboard retail outlet, Highlife Shop.

Designed to appeal to discerning malt whisky drinkers, Drambuie 15 is a connoisseur expression of Drambuie, drawn from the company’s finest selection of 15 Year Old Speyside Malts. Selected for their soft, complex fragrance and flavour, the rare Speyside Malts ideally complement and balance the herbs and spicy aromas of Drambuie’s famed secret recipe.

Will Birkin, global travel retail manager, Drambuie Liqueur Co. commented: “With only a handful of the world’s finest spirits chosen to be sold by this prestigious airline this a real coup for the brand. It demonstrates the quality of the spirit and premium reputation of the Drambuie name.

“Drambuie 15 aims to appeal to existing Drambuie customers trading up and malt whisky experimenters, making it an ideal fit with BA’s discerning passengers.”

By January 2012, Drambuie 15 will be listed in the majority of the world’s major airports.

Drambuie 15 is not the only member of the Drambuie family to be enjoying travel retail success with ultra-premium bottling The Jacobite Collection – the Spirit of ‘45, seeing strong sales since it became available in global outlets. Launched at TFWA Cannes 2011, the double award-winning limited edition Collection, which retails for £3,500, has already sold more than 20 units in just two months.

Will Birkin said: “The Jacobite Collection was very well received at TFWA Cannes in September, especially in winning awards for Luxury Drinks Brand of the Year and Best Drinks Launch. Demand for the product has since been incredibly strong.”

The solid wood presentation box contains a hand-etched crystal replica of the famous Spottiswoode ‘Amen’ glass and a hand-blown crystal decanter, which holds the rare blend of precious 45 year old whiskies, infused with Drambuie’s secret recipe of herbs and spices. The Jacobite Collection is regarded by Drambuie to be the finest product it has ever created and a gift ‘truly fit for a Prince’. Each individual element of the luxurious presentation has been carefully considered to capture The Spirit of ‘45, in liquid, glass and paper.

The Drambuie Liqueur Co. Ltd is an independent, family owned business that has been producing the world-renowned Drambuie Liqueur since 1909.

For more information visit www.drambuie.com

Notes

Drambuie’s The Jacobite Collection – the Spirit of ‘45 won Best Drinks Launch at Cannes and Best Luxury Drinks Brand of the Year in the Drinks International Travel Retail Excellence Awards at the world’s largest travel retail exhibition, TFWA Cannes this week (19-23 September).

DRAMBUIE 15

Drambuie 15 won two Gold Medals in the Drinks International Travel Retail Excellence Awards at its launch in TFWA Cannes 2010.

Tasting Notes

With a nose of Drambuie’s aromatic citrus spice, fragrant grass and butterscotch notes, Drambuie 15 has a velvet soft mouth feel with a tang of lemongrass and warming malty notes, berries and heather. A finish of shortbread, fresh herbs and the unmistakable long afterglow of the Drambuie elixir, results in a refined, drier expression of Drambuie, perfect for sipping and savouring either neat or over ice.

SERVE: To sip and savour, neat or over ice.

NOSE: Drambuie aromatic citrus spice, overlaid with fragrant grassy and butterscotch notes – characteristic of aged Speyside Malt.

FLAVOUR: Velvet soft mouth feel – fragrant citrus lemongrass tang gives way to complex warming malty notes of butterscotch, berries and heather.

FINISH: Shortbread, fresh herbal notes and the unmistakable long afterglow of the Drambuie elixir.

About DRAMBUIE®

The elixir at the heart of DRAMBUIE was created more than 260 years ago exclusively for Prince Charles Edward Stuart of Scotland. It is a unique combination of aged Scotch whiskies, heather honey and a blend of herbs and spices – a recipe kept secret since 1745. In the late 19th century the drink became know as “an dram buidheach” – from the Gaelic the drink that satisfies, and was subsequently registered as Drambuie is 1893. The first commercial production of Drambuie took place in Edinburgh 1909, it became the first liqueur to be served in The House of Lords in 1916 and became popular internationally as it was taken abroad by the Scottish Regiments in the two World Wars.

In the USA post prohibition, it became synonymous with the classic cocktail The Rusty Nail ™. Today it’s enjoyed neat, over ice and as a long refreshing drink mixed with soda, ginger beer or ginger ale. For more information visit www.drambuie.com