WHISKYBLENDER.COM THE HOME OF YOUR OWN WHISKY! – Scotch Whisky News
WHISKYBLENDER.COM THE HOME OF YOUR OWN WHISKY!
November 2011 In an industry that has been around for at least 500 years it seems there is still room for innovation. For the first time, people will be able to construct their very own blend of Scotch whisky online thanks to a new website: www.whiskyblender.com
This new website is aimed at educating the consumer and creating a fun and accessible way for people to enjoy Scotland’s national drink, by allowing users to choose from a list of specially selected whiskies to create, label and purchase their own Bottle of Blended or Blended Malt Scotch Whisky. All of which will be done in Scotland.
The concept for the website was originally conceived back in 2009 by two young whisky drinkers from Glasgow. With the economy stalling and demand for whisky growing they decided that the idea was too good to put off for any longer and set about building the website.
“We’re both seasoned whisky drinkers and recognise how incredible the Master Blenders are in developing the iconic brands that exist today, we don’t expect people to be able to create whiskies like those guys, with WhiskyBlender it’s a bit of fun to create something that will taste good but is also unique to the user! ” Drew Nicolson, Creative Director.
The whiskies used for the blend are specially selected for their distinct flavour profiles. Each whisky has been tasted by whisky expert John Lamond (Keeper of the Quaich/Master of Malt) who has supplied the accompanying tasting notes to help guide the user to their own perfect blend. He also has contributed to the ‘whisky school’ an ongoing project of short educational videos that will become an integral part of the WhiskyBlender website.
It is hoped the website will be another layer in the global Scotch Whisky arsenal that will help promote and educate people around the world on the subject of Scotch Whisky . The final presentation will include the hand written Label and Premium Decanter including wooden topped stopper. Pricing is expected to be between £35 – £60 per bespoke bottle.
On sale from 25th November 2011, available for Xmas whilst stock lasts!
For more information please contact: info@whiskyblender.com
WhiskyBlender.com is a supporter of drinkaware.co.uk and encourages responsible enjoyment of alcohol.
