AUCHENTOSHAN REVEALS TOP 20 UK FINALISTS OF THE AUCHENTOSHAN SWITCH

The Transatlantic Mixology Programme Like No Other

UK Finale – 24 October 2011

This summer, Auchentoshan, the only Single Malt that triple distills every drop, launched a transatlantic cocktail competition like no other, The Auchentoshan Switch. Bartenders from across the UK and US submitted video entries of themselves making an Old Fashioned using Auchentoshan Three Wood and a lemonade from scratch, for the chance to win a career-changing, 14 day switch across the Atlantic to work in one of New York City’s and London’s prestigious bars. Of the 64 UK and 60 US entries, the judging panel selected 20 from each country to go through to the finals in London and Las Vegas.

The UK final round will take place on 24 October at a Shoreditch venue where the bartenders will be put through a series of challenging mixology tasks. The final round will be judged by an esteemed panel:

·       Tony Conigliaro – widely acknowledged as one of the UK’s pioneering drinks creators and co-owner of acclaimed bar, 69 Colebrooke Row
·       Giles Looker – renowned mixologist and owner of Soulshakers Bar Consultancy
·       Neil Ridley – Imbibe journalist, whisky writer and co-founder of revered whisky blog CaskStrength

The named UK winner of the first ever Switch will cross the Atlantic to NYC to work in Apotheke, the hottest cocktail bar on the underground scene. The US finalists will attend the final in Las Vegas on 26 October, where the crowned winner will travel to London to work at the award-winning drinking den, 69 Colebrooke Row.
 
The 64 UK entries came in over the course of the two months the competition wasopen, including those from Giles Looker who traveled the UK unearthing unsung bartenders to enter. The finalists from the UK in alphabetical order by last name are:

–              Martin Ball – Corridor, Manchester
–              Divyesh Chauhan – Match Bar, London
–              Matthew Dakers – Whistling Shop, London
–              Dav Eames – Saf, London
–              Kevin Griffin – The Raconteur, Edinburgh
–              Andrew Harrod – Wabi, London
–              Richard Hunt – Hawksmore, London
–              Scott Ingram – Blythswood Square, Glasgow
–              Alex Kratena – Artesian, London
–              Simon La Moon – Zetter Townhouse, London
–              Bruce Lerman – Epernay Champagne Bar, Leeds
–              Antonino Lo Iacono – The Dukes Hotel, London
–              Giuseppe Miggiano – The Bar at Chancery Court, London
–              Khalil Moh’d Lahham – Donovan’s Bar/Brown’s Hotel, London
–              Martyn Nicol – Blythswood Square, Glasgow
–              Matt Roberts – Quo Vardis, London
–              Andreas Tsanos – Lonsdale, London
–              Tom Walker – Bramble, Edinburgh
–              Sam Watson – Purl, London
–              Faye Woodcock – The Bling Pig, Glasgow

“We are delighted to have received such great interest from the bartending world for our first ever Auchentoshan Switch,” said Hannah Fisher, Auchentoshan Brand Manager. “Despite only accepting video entries, we received a high number of entries and the quality of each has been exceptional. We can’t wait to see what these talented bartenders will show us at the final.”

Marcis Dzelzainis, Operations Manager at 69 Colebrooke Row, also commented: “All the finalists chosen have a great understanding of the structure of classic drinks and how flavours work, hence why we asked them to demonstrate a classic lemonade and an Old Fashioned. These 20 are not only highly skilled but also already very much respected in the industry.”

The Auchentoshan Switch itself will take place in early 2012, where the winners will experience world-leading mixology under the guidance of Apotheke and 69 Colebrooke Row.

Apotheke is the hottest cocktail bar in Gotham’s underground scene. With no menus, bar chefs cook up individually prescribed concoctions for the taste of the cocktail enthusiasts according to their mood.  At Apotheke, the presentation of the cocktail is as dramatic as the cocktail itself. The winner will be simultaneously part of both a theatre performance and a chemistry lab in the mixology heart of the USA – NYC.

The US winner will work at 69 Colebrooke Row and learn first hand the world of cocktail and food science in the only bar-related drinks lab in the world – The Drinks Factory. The winner will work with a team of handpicked, leading mixologists in a lab dedicated to furthering the craft of the cocktail and fully realisingprojects as they filter into the bar. Importantly, they will also become incorporated into the daily bar procedures, as well as visiting producers and sourcing quality ingredients.

Videos of entries can be viewed here: http://www.youtube.com/user/AuchentoshanWhisky 

UK Distributor: Cellar Trends
 
Notes:

Auchentoshan

As Glasgow’s closest Distillery, Auchentoshan is truly unique as it is the only distillery to use a third still in the whisky making process. It means Auchentoshan is the only Single Malt Scotch whisky to triple distil every single drop. This third distillation takes the new spirit to 81.5% ABV (not 70% which is achieved through only distilling twice) making it the highest distillate of any Scottish distillery. The benefit? This strength removes the impurities and harshness often associated with single malts and takes the new spirit to it’s optimum strength for reacting with the casks during maturation, allowing Auchentoshan to extract maximum flavours from the wood. The result? A delicate, smooth malt with each expression strongly showcasing the character of cask it was matured in.

At the 2009 San Francisco World Spirits Competition, Auchentoshan 12 Year Old, Auchentoshan Classic and Auchentoshan Three Wood were all awarded a Silver Medal in the Spirits category. At the 2008 San Francisco World Spirits Competition, Auchentoshan 18 Year Old also won a coveted Double Gold Medal.