Diageo agrees sale of Windsor Global to PT W Co., Ltd.

27 October 2023, Seoul, South Korea – Diageo has today signed and completed the sale of Windsor Global (“WG”), a subsidiary of Diageo which owns the Windsor business and associated intellectual property, to PT W Co., Ltd., a Korean company sponsored by Pine Tree Investment & Management Co., Ltd., South Korea’s leading alternative investment firm.

The transaction includes the sale of 100% of the shares of WG from Diageo Atlantic B.V. (“DABV”) to PT W Co., Ltd.

John O’Keeffe, President, Asia Pacific, Global Travel and India for Diageo said: “This transaction reflects Diageo’s disciplined approach to capital allocation and further highlights our continued track-record of active portfolio management. We remain fully committed to Korea and our international spirits and beer business. Our position in the market remains strong as premiumisation trends persist and consumer interest in categories like international whisky continues to grow.”

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.