The Legend Continues: Mark Littler Ltd Releases Second Instalment In Their Johnnie Walker Video Series 

In the new video, Mark Littler takes a deep dive into Johnnie Walker’s core range. 

Johnnie Walker is the biggest blended Scotch whisky brand in the world, and in 2022 the brand saw a 34% increase in net sales, as well as a 63% growth in Johnnie Walker Blue Label. To understand the impact that the brand has had on the development of both blend and single malt markets, Mark Littler is releasing a three-part series on his YouTube channel, delving into the history, the core range, and tasting reviews of the famous Johnnie Walker brand. The videos feature fun-facts, detailed histories, and reviews from some special collaborators.

Part one, How Johnnie Walker Conquered the Whisky World (JW Series Part 1) is all about the history of the brand and the people that built it, including the eponymous John Walker. Walker and the Johnnie Walker brand came from humble beginnings and became one of the drinks giants of the world. Find out how by watching part one of Mark’s series on Johnnie Walker.

Part two, The Complete Guide to Johnnie Walker: Unveiling the History of Each Bottle (JW Series Part 2) is now available to watch on Mark’s YouTube channel. The second instalment in the series looks in detail at each bottle in the Johnnie Walker core range, its history and its packaging, with interesting insights about the blended whisky market and Johnnie Walker’s marketing strategies.

Part three will be released on a date as yet unconfirmed. But, keep your eyes on Mark’s YouTube channel and don’t miss the conclusion to this fascinating series featuring tasting reviews from some of your favourite whisky YouTubers.

About Mark Littler Limited

Mark Littler is an independent whisky broker, market analyst and consultant with over a decade of experience in the industry. Each week he publishes new videos on his YouTube channel about topics such as cask investment fraud (and how to avoid it), the history of distilleries and bottles, debunking whisky investment myths and much more. For more information visit www.marklittler.com

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Email: whisky@marklittler.com

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