CUTTY SARK WHISKY CELEBRATES 100 YEARS OF ADVENTURE UNVEILING RARE CENTENARY EDITION ABOARD ITS NAMESAKE SHIP

CUTTY SARK Blended Scotch Whisky this week marked its 100^th anniversary in adventurous style, with a spirited celebration aboard its namesake, the famed Cutty Sark ship. It was a fitting moment for the brand to launch the whisky’s commemorative CUTTY SARK Centenary Edition – a swirling storm of flavour.

An unforgettable voyage of discovery, CUTTY SARK’S bold and complex Centenary Edition was unveiled to customers, influencers and industry experts from all around the world going back to the brand roots:  events at Berry Bros & Rudd; where the band was created in 1923, and on the iconic Cutty Sark Ship in Greenwich, London; the famous clipper that inspired the brand name and label. A blend of hand-selected whiskies from some of Scotland’s most legendary distilleries, this 23-year-old rarity is contained within just 1,435 numbered bottles. It begins with a storm of swirling caramel and chocolate, which drifts into notes of soft fruits and spice. The edition is encased in a striking gift pack resembling a mainsail, a cleat cork, a nod to the three-masted tea clipper which is the brand’s constant inspiration.

The edition’s launch was the culmination of CUTTY SARK’s anniversary celebrations. These include:

• An Anniversary limited-edition design of CUTTY SARK’s original whisky. Available globally, it showcases a vibrant label and giftbox in the brand’s signature yellow.
• A dramatic video campaign entitled Never-Ending Adventure, reflecting CUTTY SARK’s boundary-breaking spirit, from the brand’s pioneering roots, to being smuggled into the US during Prohibition and more.
• A striking communication campaign which anchors CUTTY SARK in its maritime world and honours its adventurous style.

Manon Brochet, CUTTY SARK Brand Manager, said: “We are so proud to celebrate 100 years of CUTTY SARK Blended Scotch Whisky aboard our namesake, the Cutty Sark ship. Brimming with flavours fathoms deep, our CUTTY SARK Centenary Edition gives a real flavour of our whisky’s century of adventure. And we are celebrating around the world thanks to our Anniversary Edition and dramatic video campaign. With the wind in our sails since 1923, we are looking forward to sharing many more adventures with CUTTY SARK lovers in the years to come!”

Since 1923 CUTTY SARK Blended Scotch Whisky has crossed the ages, always remaining true to its spirit of adventure. Launched at the height of Prohibition, CUTTY SARK was created to defy convention. With a unique history and audacious personality, CUTTY SARK inspires all with adventure in their DNA.

CUTTY SARK CENTENARY EDITION TASTING NOTES

 Colour: Tawny

Nose: Gentle aromas of lemon frosting ebb and flow with raisins and demerara sugar. Ripples of subtle spice and caramel are cut through by hazelnuts and a splash of oak and spice.

Palate: A mouth-coating storm of spice and sweetness. Gingerbread surges with polished oak, alongside waves of dark fruits, caramel and chocolate. Ever-present are sherried undercurrents of nuts, polished leather and tobacco.

Finish: Long and lingering, as autumn leaves, tannins and candied orange drift into soft spice and berries.

ABV: 52,2% , non chill filtered

RETAIL CONSUMER PRICE PRICE: 800€ / 900£ / 1000$

ABOUT CUTTY SARK CENTENARY EDITION

The bold and complex commemorative Cutty Sark Centenary Edition is created from hand-selected whiskies aged for 23 years, and contained within just 1,435 numbered bottles. Brimming with flavours fathoms deep, this unique blend of Scotch whiskies holds at its heart precious casks of single malt aged in oloroso sherry casks and finished in port wine casks for a rich sweetness. That single malt was then skilfullly united with hand-selected malt and grain whiskies from some of Scotland’s most legendary distilleries. Finally, the blend was married for 100 days in casks which once held port (long the sailor’s drink of choice), to seamlessly integrate its layers of flavour. Bottled at cask strength, the non-chill filtered whisky culminates in a complex storm of swirling caramel and chocolate which drifts into notes of soft fruits and spice.

The limited edition’s eye-catching gift pack elegantly hints at CUTTY SARK’s constant inspiration – the iconic tea clipper Cutty Sark, one of the fastest of her time. The edition’s casing resembles a mainsail, closed by a beautifully looped white rope, hooked into a golden eyelet. It opens to reveal a striking, original bottle, presented on a golden stand. The bottle is topped by a golden stopper in the shape of a ship’s cleat, with rope detail wound around the neck.

Cutty Sark Centenary Edition will be sold in specialist stores across brand core markets like Spain, USA, Portugal, Greece, and Japan. Travel Retail premium displays will be also available.

ABOUT CUTTY SARK SCOTCH WHISKY

Created in 1923, CUTTY SARK Blended Scotch Whisky was named after the legendary three-mast tea clipper, one of the fastest of her days. Launched at the height of the cocktail culture and smuggled into the US during the Prohibition, this iconic whisky was an instant hit and pioneered a new smoother style of Scotch whisky. With such a unique maritime and historical heritage, CUTTY SARK is an inspiring whisky celebrating the Spirit of Adventure. Today, the brand is exported around the world, offering the best experiences for those with adventure in their DNA.

For more information: 

ABOUT LA MARTINIQUAISE GROUP

La Martiniquaise features in the world’s Top 10 spirits companies and is the leading spirits group in France. This independent French group founded in 1934 employs 3400 people and has a turnover of 1.4 billion euros. Headquartered near Paris, the group operates in 150 countries on a large portfolio of international brands with a full control of the elaboration process and a strong commitment to promoting sustainable development.

La Martiniquaise is today the world’s Top 4 Scotch whisky player and owns the Starlaw Grain Distillery in Edinburgh and the Single malt Glen Moray Distillery in the heart of the Speyside.

For more information: www.la-martiniquaise.com

(Sources IMPACT & THE IWSR)