Glen Moray single malt whisky issues ‘invitation to play’ with new Twisted Vine Campaign – Scotch Whisky News
Glen Moray single malt whisky issues ‘invitation to play’ with new Twisted Vine Campaign
The only rule is there are no rules! Glen Moray has today (22nd August) announced a new partnership campaign which encourages drinkers to cast their single malt rule books aside and get creative when enjoying their latest expression – Glen Moray Twisted Vine.
Launched in July this year and inspired by Glen Moray’s long history of cask exploration, the delicious Cognac cask matured whisky has gone down a storm with single malt drinkers in the UK thanks to its sweet, spicy flavour and bold design.
To celebrate its ethos of putting your own twist on whisky, the Glen Moray team is challenging like-minded partners to experiment and give single malt their own modern makeover.
First up is the London-based pioneering duo behind the popular drinks magazine, website and podcast ‘The Cocktail Lovers’. The pair – Gary Sharpen and Sandrae Lawrence – have done what they do best, creating a refreshing serve inspired by the sweet, fruity notes in the whisky – and featuring a surprising ingredient that’s not typically associated with whisky-based drinks: pineapple.
Their Pineapple DiVine cocktail is simple yet delicious, mixing Twisted Vine with pineapple syrup and fresh lemon juice, before topping it up with Prosecco.
This first partnership in the series will be rolled out over social media and other online platforms over the coming months, whilst Glen Moray followers will be encouraged to reimagine how they too can elevate their single malt whisky experience.
Glen Moray UK Marketing Manager James Collins said: ‘Historically Glen Moray was one of the first distilleries in Scotland to explore the effects of using unusual casks on whisky maturation, and it’s something we still do to this day. It’s this playful approach that we wanted to underline in our new campaign. Teaming up with like-minded partners is an exciting way to showcase that there really shouldn’t be any set rules when it comes to enjoying single malt. As The Cocktail Lovers have done, we hope our drinkers will get inspired and explore flavours and ingredients for themselves, to put their own twist on our new single malt.’
The Pineapple DiVine
Ingredients
50ml Glen Moray Twisted Vine
25ml homemade pineapple syrup (recipe below)
20ml fresh lemon juice
40ml Prosecco
Grape for garnish
Method
Shake the first three ingredients over ice and strain into a large wine glass filled with ice cubes. Top with the Prosecco and garnish with a grape.
Homemade Pineapple Syrup
Ingredients
¼ fresh pineapple
120ml brown sugar
120ml water
¼ teaspoon mixed spice
Method
Cut the pineapple into small chunks and add them, along with the sugar, mixed spice and water to a saucepan. Bring to the boil and simmer very gently for around 30 minutes, occasionally mashing down the pineapple to make a puree. Leave to cool and strain off the lovely pineapple syrup. (Don’t throw away the remaining puree, its great mixed with ice cream for dessert.)
Distilled and matured in Elgin, in the heart of Speyside, Glen Moray Twisted Vine is the perfect marriage of spirit and cask wood: sweet and woody with notes of dried fruit, nuts and spice. It is available in Asda, Morrisons and Coop stores across the UK as well as specialist whisky and spirits outlets. Bottled in 70cl at 40% ABV, RRP: £29.
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ABOUT GLEN MORAY
Glen Moray is one of Scotland’s best loved single malt whiskies. It has been crafted since 1897 in the ancient town of Elgin, the capital of the Speyside whisky region, on what was once the Elgin West Brewery site on the banks of the River Lossie. Pure waters from the river, locally malted barley, distillation in traditional copper stills and maturation in American ex-bourbon casks combine to give the whisky its smooth, well-balanced, classic Speyside character. Glen Moray has always been a place where curiosity about flavour and cask maturation has been encouraged. Records dating back to the early days show new make spirit maturing in a wide variety of different casks – a highly unusual practice at this time. A passion for experimentation and a deep knowledge of wood have been passed down through generations of Glen Moray distillers. The result is today’s exceptional and extensive range of whiskies, offering a flavour and style to suit all tastes. Glen Moray is the 4th biggest malt whisky brand by volume in the UK and is growing in international markets.
ABOUT THE COCKTAIL LOVERS
ForFor the last 14 years husband and wife duo, Gary Sharpen and Sandrae Lawrence, have been serious in their mission to share their passion for the people, places and products behind their favourite drinks. Not only with the growing number of cocktail curious consumers but with industry professionals all around the world.
Through their website https://thecocktaillovers.com/ , along with their award-winning The Cocktail Lovers magazine and award-winning The Cocktail Lovers podcast, you’ll l find everything from news, views and interviews with the people moving and shaking things up in the cocktail world, in addition to recipes, previews of the most inspiring new cocktail menus, product launches and a whole lot more.
Their awards include Best Broadcast, Podcast or Online Video Series: Tales of the Cocktail Spirited Awards 2022: Best Food & Drink Podcast: The Publisher Podcast Awards 2022; Best Cocktail & Spirits Publicatiob: Tales of the Cocktail Spirited Awards 2016 and two appearances on The London Evening Standard 1000 Most Influential People 2015 & 2017.
