The Harris Journal: How To Buy The Hearach Single Malt – Scotch Whisky News
23 is the magic number.
At 10.00am on Saturday the 23rd of September 2023 our first historic single malt whisky will go on sale here in the UK. It will be a memorable moment in our story and we hope you are as excited as we are to finally reach this special milestone.
Last week’s Journal was full of answers to your most frequently asked questions so if you missed it or want to know more then simply click HERE to get all caught up. This week, we’re sharing some more details on how to buy your bottle on the big day, and what to expect when you visit our online store and Tarbert shop. There’s also a reminder of what’s happening if you want get hold of The Hearach further afield.
Read on to learn more, and if you still have something to ask then drop me a line and I’ll try to answer your query.
Slàinte, and here’s to The Hearach!
Le gach deagh dhùrachd,
Mike Donald, Chief Storyteller
Batches 1-7 of ‘The First Release’ will go on sale to UK* customers in our online store at 10am on 23.09.23. We suspect that demand may be high and that lots of people will be ready and waiting to buy a bottle or two when the clock strikes ten that morning. We want to make things as fair and stress-free as possible so we’re going to do our best to make your experience a pleasant one (even if a little patience is required…)
Buying a bottle of The Hearach online will hopefully be as easy as 1, 2, 3…
STEP 1
If you arrive on our website before 10am you will find yourself in The Waiting Room.
A special screen will greet you with a countdown clock marking the minutes and seconds until the store is open.
It doesn’t make any difference how early you arrive, so go and make a relaxing cup of tea and just watch the clock tick down.
STEP 2
The store will open at 10am and everyone who is in The Waiting Room will be randomly allocated a position in the The Whisky Queue.
Anyone arriving after 10am will join the end of The Whisky Queue just as they would in real life!
The Whisky Queue screen will tell you your number in line, how many people are ahead of you, and the expected time for your entry into the store.
There’s also live messages from our customer service team to keep you up-to-date on stock availability, and even an email notifications option so you can get a message to your inbox when your turn comes around.
STEP 3
When you reach the front of The Whisky Queue you’ll be automatically given access to the store to buy a bottle of whisky, or two. Or more.
The Hearach will be priced at £65.00 a bottle including delivery to a UK address. Bottles are limited to one per batch, per person, to a maximum of seven bottles.
Once you’ve selected your bottles, simply check out and pay in the usual way. We accept all major debit and credit cards and there are some one-click options like Apple Pay too.
FINALLY…
If we sell out of our whisky then the online shop will close and you will see a message communicating the bad news.
But, don’t despair. You can add your email address to a wee box and we’ll be in touch to notify you of the next release when it’s ready.
Throughout ‘The First Release’ weekend we’ll have a dedicated team on hand to help by telephone, email, and via our social media.
Please note that we cannot take orders through any of these customer service channels.
* OUR ONLINE STORE CAN ONLY TAKE ORDERS FOR DELIVERY WITHIN THE UK. FOR INFORMATION ON INTERNATIONAL AVAILABILITY FROM OCTOBER 2023
PLEASE CLICK HERE.
Batches 1-7 of ‘The First Release’ will also go on sale at the distillery shop in Tarbert on Saturday the 23rd of September 2023 at 10am. The team will have the shelves filled with Batches 1-7 of The Hearach single malt while stocks last.
There may well be a queue here too, so please come prepared for a wait and dressed to meet any weather. Our team will do their best to keep your spirits high and updated on any waiting times. The Hearach will be priced at £65.00 a bottle in our shop and again in the interest of fairness purchases will be limited to one bottle per batch per person to a maximum of seven bottles.
Due to the limited nature of our whisky, please be aware that batches may sell out and we apologise in advance for any disappointment this may cause. Rest assured we have other batches on the way and look forward to sharing more of this historic dram with you all soon.
For those of you who can’t order The Hearach online or be here in Harris to buy a bottle, we’ll also be making ‘The First Release’ available across the UK and beyond through selected retail partners.
Availability in store will be from October 2023 and we’ll share more information on exactly where you can buy a bottle off-the-shelf shortly. Meantime, our international friends can find out which countries our dram will be available in, and who our global whisky partners are, by clicking the button below.
