Pioneering yet another Indian Single Malt revolution – Amrut Distilleries launches the ‘Single Malts of India’ bouquet with Neidhal

Bangalore, India

Amrut Distilleries, the pioneers of the Indian Single Malt revolution and makers of iconic brands such as the Fusion, Spectrum, Naarangi and Amalgam have embarked on a new venture to further cement their repute as the pioneers of Indian Single Malt Whiskies. While Amrut is revered the world over for their obsessive dedication to the art of the craft, the distillery has yet again pushed the boundaries of how Indian Single Malts can be enjoyed.

Amrut has now conceived and launched a new umbrella brand – ‘Single Malts of India’ to showcase some of the hidden gem malts of India. The first chapter of this release, titled the Neidhal will be a limited release of 12,000 bottles across the world, with 1200 bottles being allocated for India.Ancient Tamil texts, dating back to the Sangam period (300 BC – 300 AD), classify mother earth into five regions called Tinais, each being associated with its own distinct literary style, grammar, mood, subtle as well as overt form of romance, culture and even cuisine. “Neidhal”, according to this classification comprises all Oceans and neighboring regions or in short Coastal Plains and the way of living one associates with them.

Neidhal is a single malt eponymously sourced from a Neidhal or coastal region and exhibits traits that uniquely spring from the locale – notes of tropical fruits, vanilla punctuated by soft phenols and above all sea salt on the nose. On the palate, it is fruit cocktail and mesmerising phenols with a touch of iodine. The middle ground is an essay in chewability and a finish that is phenolic with a touch of sweet vanilla.

Quote from Ashok Chokalingam, Head Distiller – Amrut Distilleries “What we have done this time, is dug deep and discovered an uncut gem. We have then procured the gem, carried it to Amrut, caressed it with our touch and polished it with our expertise. What you discover bottled, is truly an amazing whisky showcasing it’s real potential. Watch out, we as an organisation are now sailing into unchartered waters of independent bottling”

About Amrut:

Founded in 1948 by the late Shri. Radhakrishna Jagdale, the history of Amrut Distilleries is as old as independent India itself. The journey started under the name and style of ‘Amrut Laboratories’. In the early years, Amrut was a leading manufacturer and supplier of Rums, Brandy and Whisky for domestic consumption.

Amrut Single Malts were a consequential product of our organisation’s founding principles: Uncompromising Innovation, Unflinching R&D and the Undeterred Courage to always offer exceptional products to our customers. The initial chapters of this journey started when Rakshit was completing his dissertation in the UK; and as part of this project he conducted a market survey to check the acceptance of Amrut Indian Single Malt. The response was very encouraging to say the least – everyone who tried the malt were impressed that fortified our confidence leading to the launch of the brand.

Amrut Indian Single Malt launched in 2004 in Glasgow, Scotland, UK the heart of Scottish whiskies, creating history as the first Indian Single Malt to ever be launched outside India. The journey was extremely tough and challenging as India’s image producing quality whisky was very bad. We also had to undergo many struggles as our Indian identity did not always lead to favourable conditions in the developed world. However, we were absolutely confident about the quality we had to offer and we continued to strive and pursue endlessly our goal of bringing the Indian Single Malt to the world.