Bruichladdich Distillery Academy to Close
Academy Curtain Call June 23rd http://www.bruichladdich.com/
The academy, our hands-on, practical distilling experience will end this autumn.
It was Jim’s long held dream to host whisky enthusiasts and trade members at the distillery, to let them experience all aspects of the traditional whisky-making process. It started in the spring of 2003, with groups of no more than six at any one time and quickly attracted people from all over the world. Some, notably a brain surgeon from California, enjoyed it so much they came three times. The essence has been on practical participation and dialogue rather than some slick away day, sales-orientated, corporate indoctrination.
But, since the academy was started, our business has grown rapidly. At 800,000 OLAs we are now distilling four times as much Bruichladdich and we are bottling four times as much whisky. The burden of running the academy along these lines, with the continuing rapid growth of the company and the ever increasing health and safety implications, has simply become too demanding.
Rather than offer a scaled-down version or make it less personal, which would fundamentally undermine the very essence of the concept, Jim has decided to call it a day on the academy.
The last academy session will therefore be week commencing 5th October.















