Two of Sazerac’s Global Brands – Southern Comfort and Paddy’s Irish Whiskey Earn High Praise from 2021 Ultimate Spirits Challenge 

NEW ORLEANS, lA.  (Aug. 12, 2021) – The Sazerac Company is pleased to announce that its Southern Comfort and Paddy’s Irish Whiskey brands have received stellar rankings from the 2021 Ultimate Spirits Challenge.

Paddy’s Irish Whiskey earned an award rating of 90 signifying a “Excellent, Highly Recommended” standard. Judges cited the blend’s aromas of malt and cereal grains with touch of creamy and toasty finish in their decision. Southern Comfort also received high praise with a “Very Good, Strong Recommendation” award rating for its Black and Original whiskeys, each receiving an 89 and 86 respectively. Black was commended for its medium-bodied and rich taste while Original was recognized for its sweet spice and refreshing flavor.

“We look forward to participating in the Ultimate Spirits Challenge year after year because of their accurate and reliable results. We hope that their high regards for our Southern Comfort Original, Southern Comfort Black and Paddy’s Irish Whiskey products will excite new and existing consumers to try the liquids anyway and anywhere they like – from their next outdoor adventure to their at-home bar,” said Tiffany Wilburn, brand director at Sazerac Company, Inc.

The Ultimate Spirits Challenge seeks to identify the highest rated products across the spirits industry through a rigorous judging process where each product is reviewed under ideal tasting conditions. The process allows for each product to express its best characteristics in a realistic setting. Products are evaluated by the most respected and experienced authorities in the industry through blind panels in multi-stage assessments to remove any inherent or individual bias.

For more information on the Ultimate Spirits Challenge, visit ultimate-beverage.com. Plus, visit southerncomfort.com for Southern Comfort and paddywhiskey.com for Paddy’s Irish Whiskey to learn more about each brand.

About Southern Comfort

Southern Comfort was created in 1874 by M.W. Heron, a man born to do things his own way. His innovative recipe, blending stone fruit and spices with the harsh whiskeys of his time, created an iconic American taste. Nearly 150 years later, Southern Comfort is as one-of-a-kind as ever and enjoyed around the world. Satisfying on its own. Ideal in any mix. This is whiskey on its own terms. Made to be enjoyed on yours. For more information, visit southerncomfort.com, or follow via Facebook, Instagram and Twitter.

About Paddy’s Irish Whiskey

Paddy’s Irish Whiskey is an approachable, triple-distilled blend of grain, malt and pot-still, Paddy’s is mild and yet crisp, with a hint of honey. Paddy’s is the perfect session spirit for gathering ‘round for good times with friends. Triple-distilled from the finest barley and water from County Cork’s Irish countryside, Paddy’s matures for years in three types of oaken casks, acquiring its distinctively rich and golden color in dark, aromatic warehouses before being shipped directly from Ireland. For more information, visit paddywhiskey.com, or follow via Facebook, Instagram and Twitter.

About Sazerac

Sazerac is one of America’s oldest family owned, privately held distillers with operations in the United States in Louisiana, Kentucky, Indiana, Virginia, Tennessee, Maine, New Hampshire, South Carolina, Maryland, California, and global operations in the United Kingdom, Ireland, France, India, Australia and Canada. For more information on Sazerac, visit www.sazerac.com.