DEWAR’s 12YO and 18 YO Blended Scotch Whiskies

 Dewar’s shows its Mettle

Recently produced by IPL Packaging for Dewar’s, packaging for the brand’s latest 12YO and 18YO blended Scotch whisky expressions epitomise the twin benefits of striking impact and eco-friendly appeal and demonstrate metal’s versatility as a modern, sustainable packaging solution.

Identical in structure, yet differing in colour and design treatment, the Dewar’s 12YO and 28YO packs both feature embossed and debossed design elements on the body and lids and the iconic Dewar’s ‘white label’ on the front of each tin.  Both are gloss-varnish coated and feature printed spot matte varnish finishes.

The Dewar’s brand has long used metal as a packaging material for its many esteemed expressions and its no small wonder: as a packaging material metal is sustainable, economical, easy to handle, protective and attractive. It also fits comfortably into today’s circular economy.

Metal’s low carbon footprint is derived from its high recyclability rate; it has the potential to be recycled numerous times without molecular degradation or loss of structural integrity.

Tin and metal is also the most commonly recycled of all household materials (almost three quarters of metal packaging is recycled in Europe). From a packaging design perspective it can also be as economic or as luxurious as required – able to be moulded into several shapes and sizes, thereby promoting its use across diverse industry verticals.

Ultimately for brands looking to improve their sustainability credentials without losing the quality look and feel of their packs – tin, with all its versatility, is an ideal choice.

For more information visit www.dewars.com or www.iplpackaging.com