Glengoyne Around the World …

It has been a busy few months for the Glengoyne team around the world. Here are some of the events that have been taking place over the last few months ….

Cannes Film Festival

The 63rd Cannes Film Festival took place from 12 May to 23 May 2010 and as the official malt of the Canal Plus tent and gala dinner, Glengoyne was there to make sure all the stars and film producers celebrated with a dram of our finest.

Limburg

The Glengoyne team enjoyed a busy few days at the Limburg Whisky Fair at the end of April.  Limburg is one of the biggest whisky fairs in Europe and it certainly didn’t disappoint!

During the fair, we introduced the Glengoyne 40 year old and guests of our Masterclass had the pleasure of seeing Glengoyne’s Valerie Marsh dressed as a German police officer with Klaus Maier, Brand Ambassador, handcuffed to the Glengoyne 40 year old…..

Kuala Lumpur

At the end of May we launched our first Duty-Free workshop in Malaysia. Taking place in Kuala Lumpur, the comprehensive and entertaining masterclass provided an overview and tastings of our award-winning Glengoyne Highland Single Malt Scotch Whisky.

Led by Andy Lane, Director of Travel Retail, the one-day seminar was held in conjunction with local Malaysian Duty-Free business partner, J Brands, bringing together 43 staff from Kuala Lumpur International Airport and customers from the Kuala Lumpur region.

Andy Lane commented: “We are delighted with the response to our inaugural workshop in Malaysia. Staff training is an integral part of developing sales of Malt Whisky, especially Glengoyne whiskies in this region. The staff and customers who attended contributed to a memorable and successful day.” 

Kuala Lumpur International Airport is one of South East Asia’s busiest aviation hubs, with over 25 million passengers passing through the airport every year.

Further Travel Retail training seminars are currently being planned for later this year, in the Middle East.

Singapore

Last month we unveiled a dramatic new look for TFWA Asia Pacific (9-13 May), launching an innovative bespoke stand, designed to showcase our range of fine whiskies and travel retail exclusives which are enjoying great success around the world. Key expressions on display included the ultra premium Glengoyne Highland Single Malt 40 Years Old, Glengoyne Highland Single Malt 14 Years Old ‘Heritage Gold’ litre and the stylish, award-winning Glengoyne Burnfoot, redesigned last year in litre and new 50cl PET variants.

Moving away from the original shell scheme and traditional, standard glass displays, the new open design uses clean sharp lines with bespoke laminate white cases and custom-built lightbox. Combined with high impact branding and an informal meeting area, the new stand gave Glengoyne higher visibility at the show, projecting our dedication and investment in travel retail.

Iain Weir, Glengoyne Marketing Director commented: “We are delighted with the finish of our new exhibition stand, which perfectly reinforces our strong and growing commitment to our global travel retail offering. Over the past three years, our travel retail sales and marketing strategy has focused principally on developing exciting new premium travel retail exclusives. We are now in a position to offer an enviable portfolio with global appeal, which our new stand shows off to maximum effect.”

Hong Kong

Reinforcing Glengoyne’s continued and growing success in the East, Ian Macleod Distillers attended Vinexpo Asia at the end of May.

As well as welcoming existing customers, we also introduced Glengoyne to a host of potential new customers from around Asia. Look out for us again in 2 years time … we will definitely be back!

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