BALLANTINE’S TEES UP WITH BARCLAYS SCOTTISH OPEN FOR FURTHER THREE YEARS

Ballantine’s, the world’s No 2 range of blended Scotch whisky, is reinforcing its commitment to international golf with a three-year extension of its official sponsorship of the Barclays Scottish Open.

The new deal, which sees Ballantine’s as the Official Supplier to the Barclays Scottish Open until 2012, will build on the success of the brand’s ongoing association with the tournament which began in 2007. 

Support of international players such as Northern Ireland’s Graeme McDowell, a global Ballantine’s Brand Ambassador, will continue, as will a range of established promotional activities.  These include on-course visibility, VIP hospitality, private whisky education seminars and the Ballantine’s 12 birdie hole.  Players will also be awarded a Ballantine’s 21 Year Old for the lowest round of the day and the champion will be presented with a bottle of rare Ballantine’s 30 Year Old.

Peter Moore, Ballantine’s Global Brand Director, said: “We are really looking forward to our fourth successive year at The Barclays Scottish Open, where some of the best players in the world are set to leave an impression. We are immensely proud to be strengthening our links with golf over the next three years at this prestigious tournament, particularly because we have also committed to hosting The Ballantine’s Championship in Korea until at least 2013.”

The Barclays Scottish Open, which takes place from 8th – 11th July at the iconic Loch Lomond Golf Club, offers Ballantine’s a unique opportunity to build on the brand’s Scottish heritage.

The Ballantine’s Championship, sanctioned by The European, Asian and KPGA Tours, takes place annually on the picturesque island of Jeju.  It is Asia’s fourth biggest golf tournament and the largest sporting event in Korea. 

Notes

About Ballantine’s

Ballantine’s, the world’s No 2 range of blended Scotch whisky, has won over 60 trophies and medals at international competitions in the past 10 years for quality as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the iconic 30 Year Old, is the most extensive in the world of Scotch and is maintained by the latest in a tradition of master blenders that dates back to 1827.

• Ballantine’s is an official sponsor of the Barclay’s Scottish Open, held every July at the exclusive Loch Lomond Golf Club

• Ballantine’s has been title sponsor of the Ballantine’s Championship since 2008 and has committed to the event until 2013

• Ballantine’s was a of sponsor of The Omega Mission Hills World Cup, held in China in 2009

• The first Ballantine’s sponsored golf tournament was played in 1960 at Wentworth Golf Club, England

About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits.  Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.