BEAM SUNTORY ANNOUNCES GLOBAL LAUNCH OF FIRST-EVER WORLD BLENDED WHISKY SUNTORY WORLD WHISKY AO, EXCLUSIVE FOR GLOBAL TRAVELLERS

A premium whisky from five of the world’s most renowned whisky regions 

Chicago, IL (October 15, 2020) – Beam Suntory has announced the launch of the first-ever world blended whisky – Suntory World Whisky Ao – exclusive to global travel retail. The whisky, which will be available in 16 markets with a suggested retail price of 65€ / $71, is the first innovative whisky launch in global travel retail since the coronavirus pandemic began.

Blended using whisky from five of the most renowned distilleries in Japan, Scotland, Ireland, Canada and the US, Ao Whisky, meaning blue, is named after the oceans that connect these distilleries together.

The one-of-a-kind whisky is a tribute to the liquids’ long history, perfectly capturing the heathery flavor of Ardmore and Glen Garioch in Scotland, the complexity of Cooley in Ireland, the smoothness of Alberta in Canada, the vibrance of Jim Beam in the U.S. and the subtlety of Yamazaki and Hakushu in Japan. With notes of vanilla, tropical fruit and cinnamon, it is the distinctive climate, fermentation and distillation processes in each whisky-making region that give the whisky its unique taste.

Fifth generation Suntory chief blender, Shinji Fukuyo, carefully selected the liquids used based-on Suntory’s globally recognized Monozukuri craftsmanship – a relentless pursuit of perfection, attention to detail and quality. Building on Suntory’s history of craftsmanship, this innovative, premium blended whisky embodies the spirit of Suntory and is a tribute to the liquid’s long history. 

Shinji Fukuyo said: “Ao is an exceptional whisky which, through the art of Suntory blending, allows you to enjoy the unique characteristics of all five major whisky-making regions.” 

Ed Stening, Global Head of Travel Retail Marketing at Beam Suntory International, said: “This is a truly innovative whisky that blends five very different distilleries’ greatest assets and unique crafts. We couldn’t be more excited to share this exciting innovation with global travel retail.”

Suntory World Whisky Ao is a unique addition to Suntory’s growing spirits portfolio. The Suntory whisky range includes Yamazaki and Hakushu, the pioneer of Japanese Single Malts, and Japan’s most highly awarded blended whisky, Hibiki.

Ao is a reference to the beautiful color of the ocean (碧, Ao in Japanese), a tribute to the crossing of oceans and seas taking place as these whiskies of the world and Japanese craftsmanship meet. The bottle is five-sided in honor of the five major whisky-making regions. The calligraphic lettering was written by Japanese calligrapher Tansetsu Ogino with an intent to represent the whiskies’ global origins and Japanese craftsmanship.  

Suntory World Whisky Ao will be available only in Global Travel Retail in these 16 countries: United States, Australia, Canada, China, Dubai, France, Germany, Hong Kong, Ireland, Netherlands, Singapore, Taiwan, Turkey, UK, India and South Korea. 

TASTING NOTES – SUNTORY WORLD WHISKY AO, 43% ABV

Color – amber

Nose – profound vanilla, pineapple-like fruitiness on top, a creamy sweetness and depth with a lingering woody aroma

Palate – smooth and sweet mouthfeel, gradually followed with smokiness and cinnamon-like spiciness

Finish – sweet and smoky, spicy and woody, a many-layered complexity 

ABOUT BEAM SUNTORY

As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com. 

ABOUT HOUSE OF SUNTORY

Since 1923, Suntory has been renowned as the pioneer of Japanese whisky for its House of Master Blenders and for their Art of Blending. The founding father of Japanese whisky Shinjiro Torii, built Japan’s first malt whisky distillery in Yamazaki, and the Suntory legacy continued with Torii’s son, Keizo Saji, Suntory’s second master blender who continued to establish distilleries including the Hakushu distillery. As the generations of Suntory’s master blenders carry on, Suntory Whisky remains committed to heritage and innovation. The House of Suntory Whisky has been named four-time Distiller of the Year at the International Spirits Challenge in London, UK (2010, 2012, 2013, 2014).