Creating a new distillery in an old building comes with its own particular challenges. But it also allows you to start from scratch in terms of putting the visitor experience first, and in determining what the focus of your distinctive approach should be.

That’s certainly the case with Holyrood distillery, located in the historic Engine Shed building in the heart of Edinburgh, which started running its stills in July 2019.

Everything about the set-up from the visitor’s point of view is about flavour and knowledge, with the first stop on a distillery tour taking you to the Nosing Room. Before you even see a copper still, it’s been designed to put your olfactory senses to the test, and every stage of the tour is geared towards not only educating you about the process, but to helping you identify what kind of flavours you might be drawn towards more than others.

Click over to Unfiltered online to read the full article in this month’s magazine.

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